1021 lines
24 KiB
JSON
1021 lines
24 KiB
JSON
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{
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"date": "2026-04-10",
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{
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{
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{
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{
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{
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{
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"date": "2026-04-23",
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{
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{
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"date": "2026-04-25",
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{
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"date": "2026-04-26",
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{
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"date": "2026-04-27",
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{
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"date": "2026-04-28",
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{
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"date": "2026-04-29",
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{
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"date": "2026-04-30",
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}
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],
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"ecommerce": {
|
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"current": {
|
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"transactions": 1711,
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"revenue": 187795.28,
|
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"aov": 109.76
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},
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"previous": {
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{
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"date": "2026-04-01",
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"revenue": 4065.97,
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"transactions": 46
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},
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{
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"date": "2026-04-02",
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"revenue": 2505.67,
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"transactions": 28
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},
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{
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"date": "2026-04-03",
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"revenue": 2698.03,
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"transactions": 24
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},
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{
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"date": "2026-04-04",
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"revenue": 2289.84,
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"transactions": 26
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},
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{
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"date": "2026-04-05",
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"revenue": 2280.84,
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"transactions": 23
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},
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{
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"date": "2026-04-06",
|
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"revenue": 3640.54,
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"transactions": 44
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},
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{
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"date": "2026-04-07",
|
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"revenue": 4565.17,
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"transactions": 51
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},
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{
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"date": "2026-04-08",
|
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"revenue": 8814.68,
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"transactions": 75
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},
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{
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"date": "2026-04-09",
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"revenue": 6193.02,
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"transactions": 69
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},
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{
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"date": "2026-04-10",
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"revenue": 8431.74,
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},
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{
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"date": "2026-04-11",
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"revenue": 4676.36,
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"transactions": 48
|
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},
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{
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"date": "2026-04-12",
|
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"revenue": 8887.72,
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"transactions": 87
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},
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{
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"date": "2026-04-13",
|
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"revenue": 9542.56,
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"transactions": 61
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},
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{
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"date": "2026-04-14",
|
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"revenue": 8131.23,
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"transactions": 88
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},
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{
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"date": "2026-04-15",
|
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"revenue": 6879.09,
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"transactions": 72
|
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},
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{
|
|
"date": "2026-04-16",
|
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"revenue": 6008.1,
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},
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{
|
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"date": "2026-04-17",
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"revenue": 4270.85,
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{
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"date": "2026-04-18",
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},
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{
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"date": "2026-04-19",
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"revenue": 5988.66,
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},
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{
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"date": "2026-04-20",
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},
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{
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"date": "2026-04-21",
|
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"revenue": 3851.26,
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},
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{
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"date": "2026-04-22",
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"revenue": 3583.34,
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},
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{
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"date": "2026-04-23",
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"revenue": 3873.24,
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"transactions": 38
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},
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{
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"date": "2026-04-24",
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"revenue": 2443.2,
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"transactions": 22
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},
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{
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"date": "2026-04-25",
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"revenue": 3040.02,
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"transactions": 29
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},
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{
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"date": "2026-04-26",
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"revenue": 3272.03,
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"transactions": 32
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},
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{
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"date": "2026-04-27",
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"revenue": 4280.95,
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"transactions": 39
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},
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{
|
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"date": "2026-04-28",
|
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"revenue": 3230.63,
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"transactions": 34
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},
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{
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"date": "2026-04-29",
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"revenue": 4324.52,
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"transactions": 32
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},
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{
|
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"date": "2026-04-30",
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"revenue": 4671.93,
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"transactions": 28
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}
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],
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"revenue_by_source": [
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{
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"source_medium": "google / cpc",
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|
"revenue": 39344.26,
|
|
"transactions": 345
|
|
},
|
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{
|
|
"source_medium": "google / organic",
|
|
"revenue": 33321.73,
|
|
"transactions": 263
|
|
},
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{
|
|
"source_medium": "facebook / paid",
|
|
"revenue": 31135.9,
|
|
"transactions": 456
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},
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{
|
|
"source_medium": "(direct) / (none)",
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|
"revenue": 23268.81,
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"transactions": 173
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},
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{
|
|
"source_medium": "ig / social",
|
|
"revenue": 4350.16,
|
|
"transactions": 37
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},
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{
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|
"source_medium": "(not set)",
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"revenue": 2766.38,
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"transactions": 24
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},
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{
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|
"source_medium": "ibra-makeup.pl / referral",
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|
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},
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{
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|
"source_medium": "l.facebook.com / referral",
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|
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},
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{
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"source_medium": "m.facebook.com / referral",
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|
"revenue": 1364.05,
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"transactions": 26
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},
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{
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"source_medium": "shopify_email / email",
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|
"revenue": 1031.58,
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}
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],
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"top_products": [
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|
{
|
|
"name": "Wygładzający Puder Transparentny No More Pore Pro Makeup Academy IBRA Makeup",
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|
"revenue": 18918.9,
|
|
"quantity": 486
|
|
},
|
|
{
|
|
"name": "Kępki rzęs Bride Style MIX IBRA Makeup",
|
|
"revenue": 5888.83,
|
|
"quantity": 468
|
|
},
|
|
{
|
|
"name": "Zestaw pędzli do makijażu White IBRA Makeup",
|
|
"revenue": 5035.0,
|
|
"quantity": 53
|
|
},
|
|
{
|
|
"name": "Kępki rzęs Bride Style 10mm IBRA Makeup",
|
|
"revenue": 3750.33,
|
|
"quantity": 312
|
|
},
|
|
{
|
|
"name": "Makeup Blender Sponge marmurkowa gąbka do makijażu IBRA Makeup",
|
|
"revenue": 3556.32,
|
|
"quantity": 230
|
|
},
|
|
{
|
|
"name": "Nawilżający puder pod oczy Under Eye Hydra Powder IBRA Makeup",
|
|
"revenue": 3240.59,
|
|
"quantity": 106
|
|
},
|
|
{
|
|
"name": "Kępki rzęs Bride Style 12mm IBRA Makeup",
|
|
"revenue": 3146.88,
|
|
"quantity": 258
|
|
},
|
|
{
|
|
"name": "Zestaw pędzli do makijażu Fresh IBRA Makeup",
|
|
"revenue": 2928.58,
|
|
"quantity": 41
|
|
},
|
|
{
|
|
"name": "Cień do powiek Brown Sugar IBRA Makeup",
|
|
"revenue": 2653.19,
|
|
"quantity": 102
|
|
},
|
|
{
|
|
"name": "Makeup Blender sponge różowa gąbka do makijażu IBRA Makeup",
|
|
"revenue": 2145.1,
|
|
"quantity": 139
|
|
}
|
|
],
|
|
"source": "google_sheet"
|
|
}
|
|
},
|
|
"semstorm": null,
|
|
"sales_history": [
|
|
{
|
|
"month": "2026-04",
|
|
"transactions": 1711,
|
|
"revenue": 187795.28,
|
|
"aov": 109.76,
|
|
"source": "google_sheet"
|
|
}
|
|
],
|
|
"seo_links": [],
|
|
"recommendations": [
|
|
{
|
|
"icon": "✅",
|
|
"title": "Google Ads utrzymuje bardzo dobrą rentowność",
|
|
"text": "Konto wygenerowało 641,8 konwersji przy koszcie 6705,35 PLN i ROAS 10,84. Utrzymujemy aktywne kampanie sprzedażowe, a dalsze zwiększanie budżetu prowadzimy sekwencyjnie, przede wszystkim w kampaniach z ROAS powyżej średniej konta."
|
|
},
|
|
{
|
|
"icon": "📈",
|
|
"title": "Więcej konwersji przy prawie stabilnym koszcie pozyskania",
|
|
"text": "W porównaniu miesiąc do miesiąca konwersje wzrosły o 7,9%, koszt o 8,2%, a CPA tylko o 0,4%. Skala rosła bez widocznego pogorszenia kosztu pozyskania, dlatego nie tniemy budżetu całościowo. Pracujemy na miksie kampanii i przesuwamy uwagę na te segmenty, które utrzymują rentowność."
|
|
},
|
|
{
|
|
"icon": "🔍",
|
|
"title": "Brand i PMax niosą główny wynik",
|
|
"text": "Największą część kosztu i wartości konwersji generują [Search] brand oraz [PMax] products (catch-all). Obie kampanie mają ROAS około 12,9, dlatego zostają główne w strukturze. Zmiany celów ROAS lub budżetów wprowadzamy stopniowo i kontrolujemy wolumen po każdej zmianie."
|
|
},
|
|
{
|
|
"icon": "⚠",
|
|
"title": "Kampanie z niskim ROAS wymagają osobnej decyzji",
|
|
"text": "[DG] YouTube Shorts i wybrane kampanie PLA_CL1 mają wyraźnie niższy ROAS niż średnia konta. Nie wyłączamy ich automatycznie tylko na podstawie tego raportu. Rozdzielamy ich role na wsparcie lejka i realną sprzedaż, a przy celu czystej efektywności ograniczamy lub zawężamy je w pierwszej kolejności."
|
|
},
|
|
{
|
|
"icon": "💰",
|
|
"title": "Sprzedaż sklepu jest mocniejsza w danych z arkusza",
|
|
"text": "Arkusz sprzedażowy pokazuje 1711 transakcji i 187795,28 PLN przychodu w kwietniu. Średnia wartość koszyka wynosi 109,76 PLN, dlatego w komunikacji i kampaniach wzmacniamy produkty oraz zestawy, które podnoszą wartość zamówienia, zamiast skupiać się wyłącznie na liczbie transakcji."
|
|
},
|
|
{
|
|
"icon": "➤",
|
|
"title": "Rekomendowany następny krok",
|
|
"text": "Utrzymujemy główny kierunek konta, a optymalizacje prowadzimy punktowo: kontrolujemy kampanie o niskim ROAS, analizujemy udział brandu w wyniku i porównujemy PMax z PLA pod kątem produktów, które można efektywniej skalować. Zmiany budżetów i celów Smart Bidding wdrażamy pojedynczo, z oceną po kolejnej paczce danych."
|
|
}
|
|
]
|
|
} |