Send events directly from your web server to Facebook through the Conversion API. This can help you capture more events. An access token is required to use the server-side API. Learn how to generate the token and how to test Conversion API
Use this if you need to test the server-side event. Remove it after testing. The code will auto-delete itself after 24 hours.
WPML Detected. With the Advanced and Agency licenses, you can fire a different pixel for each language.
The old Universal Analytics properties are not supported by Google Analytics anymore. You must use the new GA4 properties instead.
Watch this video to find how to get your GA4 tag.Your old Universal Analytics property doesn't send data anymore, consider removing it. Google Analytics supports only GA4 properties.
Watch this video to find how to get your GA4 tag.Generate the API secret inside your Google Analytics account: navigate to Admin > Data Streams > choose your stream > Measurement Protocol API secrets. The Measurement Protocol is used for WooCommerce and Easy Digital Downloads "Google Analytics Advanced Purchase Tracking" and refund tracking. Required for GA4 properties only.
How to enable Google Consent Mode V2: click here
Learn how to get the Google Analytics 4 tag ID and how to test it: watch video
Install the old Google Analytics UA property and the new GA4 at the same time: watch video
Learn how to get your Measurement Protocol API secret: watch video
WPML Detected. With the Advanced and Agency licenses, you can fire a different pixel for each language.
Beta version: This feature is now in Beta and can change in the future.
Important:
getContainersForDisplay() as $container ) { if ( !$container[ 'enable' ] || empty( $container[ 'file_name' ] ) ) continue; ?>
Subscribe to our YouTube Channel to learn how to use the plugin and improve tracking
The Form event will fire when a form is successfully submitted for the following plugins: Contact Form 7, Forminator, WP Forms, WS Forms, Formidable Pro, Ninja Forms, and Fluent Forms. For forms added by different means, we will fire the event when the submit button is clicked. Watch this video to learn more.
Fires when the website visitor clicks form submit buttons.
getName(); ?> detected - we will fire the Form event for each successfully submitted form.
Configure Lead or other events using our events triggers. Learn how from this video
Event name: Form
Event name on Reddit: FormSubmit (custom event)
Specific parameters: text from_class form_id
Facebook CompleteReservation is fired every time a WooCommerce takes
place.
You can change this from the WooCommerce events
settings
Fires when the website visitor signup for a WordPress account.
Event name:
On Google Analytics the event is called sign_up (standard event).
On Facebook the event is called CompleteRegistration (standard event).
On Pinterest the event is called Signup (standard event).
On Bing the event is called sign_up (custom event).
On Reddit the event is called SignUp (standard event).
Fires when the website visitor logins a WordPress account.
Event name:
On Google Analytics the event is called login (standard event).
On Google Ads the event is called login (custom event).
On Facebook, Pinterest, Bing, Reddit the event is called Login (custom event).
Fires when the website visitor open files with the designated format.
Event name: Download
Event name on Reddit: Download (custom event)
Specific parameters: download_type download_name download_url
*Google Analytics 4 automatically tracks this action with an event called "file_download". If you want, you can disable this event for Google Analytics
Fires when the website visitor ads a comment.
Event name: Comment
Event name on Reddit: Comment (custom event)
Fires when the website visitor scrolls the page.
Event name: PageScroll
Event name on Reddit: PageScroll (custom event)
*Google Analytics 4 automatically tracks 90% page scroll with an event called "scroll". If you want, you can disable this event for Google Analytics
Event name: TimeOnPage
Event name on Reddit: TimeOnPage (custom event)
Event name: 404
Event name:
On Google Analytics the event is called search (standard event).
On Google Ads the event is called search (custom event).
On Facebook, Pinterest called Search (standard event).
On Bing the event is called search (custom event).
On Reddit the event is called Search (standard event).
Fires when the website visitor clicks on an AdSense ad.
Event name: AdSense
Fires when the website visitor clicks on internal links.
Event name: InternalClick
Event name on TikTok: ClickButton
Event name on Reddit: ClickButton (custom event)
Specific parameters: text target_url
Fire this event when the visitor clicks on links to other domains.
Event name: OutboundClick
Event name on TikTok: ClickButton
Event name on Reddit: ClickButton (custom event)
Specific parameters: text target_url
*Google Analytics 4 automatically tracks clicks on links to external domains with an event called "click". If you want, you can disable this event for Google Analytics
Fires when the website visitor watches embedded YouTube or Vimeo videos.
Event name: WatchVideo
Event name on Reddit: WatchVideo (custom event)
Specific parameters: progress video_type video_title video_id
*Google Analytics 4 automatically tracks YouTube embedded videos with two events called "video" and "video_progress". You can disable this event for Google Analytics YouTube videos.
Fires when the website visitor clicks on HTML links marked with "tel".
Event name: TelClick
Fires when the website visitor clicks on HTML links marked with "email".
Event name: EmailClick
Legacy Strategy: This approach is no longer recommended. Meta requires catalog items to be real products, making dynamic promotion of blogs less effective. We plan to remove this feature in future updates.
This setup will help you to run Facebook Dynamic Product Ads for your blog content.
You need to upload your blog posts into a Facebook Product Catalog. You can do this with our dedicated plugin: Click Here
You will have these parameters for all events, and for all installed tags. We recommend to keep these parameters active, but if you start to get privacy warnings about some of them, you can turn those parameters OFF.
Parameters add extra information to events.
They help you create Custom Audiences or Custom Conversions on Facebook, Goals, and Audiences on Google, Audiences on Pinterest, Conversions on Bing.
The plugin tracks the following parameters by default for all the events and for all installed tags: page_title, post_type, post_id, landing_page, event_url, user_role, plugin, event_time (pro), event_day (pro), event_month (pro), traffic_source (pro), UTMs (pro).
Facebook, Pinterest, and Google Ads Page View event also tracks the following parameters: tags, category.
You can add extra parameters to events configured on the Events tab. WooCommerce or Easy Digital Downloads events will have the e-commerce parameters specific to each tag.
The Search event has the specific search parameter.
The automatic events have various specific parameters, depending on the action that fires the event.