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wp-content/themes/storefront/content-none.php

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+<?php
+/**
+ * The template part for displaying a message that posts cannot be found.
+ *
+ * Learn more: https://developer.wordpress.org/themes/basics/template-hierarchy/
+ *
+ * @package storefront
+ */
+
+?>
+
+<div class="no-results not-found">
+	<header class="page-header">
+		<h1 class="page-title"><?php esc_html_e( 'Nothing Found', 'storefront' ); ?></h1>
+	</header><!-- .page-header -->
+
+	<div class="page-content">
+		<?php if ( is_home() && current_user_can( 'publish_posts' ) ) : ?>
+
+			<p>
+				<?php
+					/* translators: 1: URL */
+					printf( wp_kses( __( 'Ready to publish your first post? <a href="%1$s">Get started here</a>.', 'storefront' ), array( 'a' => array( 'href' => array() ) ) ), esc_url( admin_url( 'post-new.php' ) ) );
+				?>
+			</p>
+
+		<?php elseif ( is_search() ) : ?>
+
+			<p><?php esc_html_e( 'Sorry, but nothing matched your search terms. Please try again with some different keywords.', 'storefront' ); ?></p>
+			<?php get_search_form(); ?>
+
+		<?php else : ?>
+
+			<p><?php esc_html_e( 'It seems we can&rsquo;t find what you&rsquo;re looking for. Perhaps searching can help.', 'storefront' ); ?></p>
+			<?php get_search_form(); ?>
+
+		<?php endif; ?>
+	</div><!-- .page-content -->
+</div><!-- .no-results -->