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wp-content/plugins/wordpress-seo/admin/views/sidebar.php

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+<?php
+/**
+ * View for the banner sidebar.
+ *
+ * @package WPSEO\Admin\Views
+ */
+
+$wpseo_plugin_dir_url = plugin_dir_url( WPSEO_FILE );
+$new_tab_message      = WPSEO_Admin_Utils::get_new_tab_message();
+?>
+
+<div class="wpseo_content_cell" id="sidebar-container">
+	<div id="sidebar" class="yoast-sidebar">
+		<div class="wpseo_content_cell_title yoast-sidebar__title">
+			<?php
+			/* translators: %1$s expands to Yoast */
+			printf( esc_html__( '%1$s recommendations for you', 'wordpress-seo' ), 'Yoast' );
+			?>
+		</div>
+		<div class="yoast-sidebar__section">
+			<h2>
+				<?php
+				/* translators: %s expands to Yoast SEO Premium */
+				printf( esc_html__( 'Upgrade to %s', 'wordpress-seo' ), 'Yoast SEO Premium' );
+				?>
+			</h2>
+			<ul>
+				<li>
+					<strong><?php esc_html_e( 'Rank better with synonyms & related keyphrases', 'wordpress-seo' ); ?></strong>
+				</li>
+				<li>
+					<strong><?php esc_html_e( 'Preview your page in Facebook and Twitter', 'wordpress-seo' ); ?></strong>
+				</li>
+				<li>
+					<strong><?php esc_html_e( 'Get real-time suggestions for internal links', 'wordpress-seo' ); ?></strong>
+				</li>
+				<li><strong><?php esc_html_e( 'No more dead links a.k.a. 404 pages', 'wordpress-seo' ); ?></strong></li>
+				<li><strong><?php esc_html_e( '24/7 email support', 'wordpress-seo' ); ?></strong></li>
+				<li><strong><?php esc_html_e( 'No ads!', 'wordpress-seo' ); ?></strong></li>
+			</ul>
+			<a id="wpseo-premium-button" class="yoast-button-upsell"
+				href="<?php WPSEO_Shortlinker::show( 'https://yoa.st/jj' ); ?>" target="_blank">
+				<?php
+				/* translators: %s expands to Yoast SEO Premium */
+				printf( esc_html__( 'Get %s', 'wordpress-seo' ), 'Yoast SEO Premium' );
+				// phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Reason: $new_tab_message is properly escaped.
+				echo $new_tab_message;
+				echo '<span aria-hidden="true" class="yoast-button-upsell__caret"></span>';
+				?>
+			</a>
+		</div>
+		<div class="yoast-sidebar__section">
+			<h2>
+				<?php
+				esc_html_e( 'Learn SEO', 'wordpress-seo' );
+				?>
+			</h2>
+			<p>
+				<?php
+				$url = WPSEO_Shortlinker::get( 'https://yoa.st/3t6' );
+
+				/* translators: %1$s expands to Yoast SEO academy, which is a clickable link. */
+				printf( esc_html__( 'Want to learn SEO from Team Yoast? Check out our %1$s!', 'wordpress-seo' ), '<a href="' . esc_url( $url ) . '"><strong>Yoast SEO academy</strong></a>' );
+				echo '<br/>';
+				esc_html_e( 'We have both free and premium online courses to learn everything you need to know about SEO.', 'wordpress-seo' );
+				?>
+			</p>
+			<p>
+				<a href="<?php echo esc_url( $url ); ?>" target="_blank">
+					<?php
+					/* translators: %1$s expands to Yoast SEO academy */
+					printf( esc_html__( 'Check out %1$s', 'wordpress-seo' ), 'Yoast SEO academy' );
+					?>
+				</a>
+			</p>
+		</div>
+	</div>
+</div>