Meta (Facebook) - watch video:

utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&fbadid={{ad.id}}

Google Ads - watch video:

{lpurl}?utm_source=google&utm_medium=paid&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}&gadid={creative}

?utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CID_NAME__&ttadid=__CID__

?utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroup_name}&utm_content={creative_id}&padid={adid}

{lpurl}?utm_source=bing&utm_medium=paid&utm_campaign={campaign}&utm_content={AdGroupId}&utm_term={AdGroup}&bingid={CampaignId}