feat: Enhance campaign terms management with keyword addition and match type change functionality

- Added a toolbar for adding keywords in the campaign terms view. - Implemented match type change functionality with a confirmation dialog. - Added delete functionality for keywords with confirmation. - Updated styles for new buttons and icons in the campaign terms view. - Enhanced product view with warning icons for product alerts and corresponding modal display. - Updated product table to include a new column for warnings and adjusted column visibility settings. - Documented project overview, code style conventions, suggested commands, and task completion checklist.
2026-02-24 01:30:13 +01:00
parent 63857639ff
commit 4aefa5f445
18 changed files with 1087 additions and 59 deletions
--- a/.claude/settings.local.json
+++ b/.claude/settings.local.json
@@ -36,7 +36,11 @@
      "mcp__serena__read_file",
      "mcp__serena__replace_content",
      "mcp__serena__replace_symbol_body",
-      "mcp__serena__check_onboarding_performed"
+      "mcp__serena__check_onboarding_performed",
+      "mcp__serena__find_file",
+      "mcp__serena__onboarding",
+      "mcp__serena__write_memory",
+      "mcp__serena__list_dir"
    ]
  },
  "statusLine": {
--- a/.serena/memories/project_overview.md
+++ b/.serena/memories/project_overview.md
@@ -0,0 +1,26 @@
+# adsPRO - Project Overview
+
+## Purpose
+PHP SaaS application for managing Google Ads campaigns, products, and clients. Integrates with Google Ads API, OpenAI, and Claude AI for AI-powered ad optimization. UI language: Polish.
+
+## Tech Stack
+- PHP (custom MVC framework, no Composer)
+- MySQL via Medoo ORM (`global $mdb`)
+- Frontend: jQuery 3.6, DataTables 2.1, Bootstrap 4, Select2, Highcharts, Font Awesome 6.5
+- SASS for styles (compiled by VS Code Live Sass Compiler)
+- Deployment: FTP auto-upload via VS Code FTP-Kr
+
+## Architecture
+- Controllers: `autoload/controls/class.*.php` (namespace `\controls`)
+- Factories: `autoload/factory/class.*.php` (namespace `\factory`)
+- Views: `autoload/view/class.*.php` (namespace `\view`)
+- Services: `autoload/services/class.*.php` (namespace `\services`)
+- Templates: `templates/` (variables via `$this->varName`)
+- Routing: `index.php`, URL `/module/action/` → `\controls\Module::action()`
+
+## Entry Points
+- `index.php` - Main app (routing + auth)
+- `ajax.php` - AJAX requests (authenticated)
+- `api.php` - Public API
+- `cron.php` - Background jobs
+- `install.php` - Database migration runner
--- a/.serena/memories/style_conventions.md
+++ b/.serena/memories/style_conventions.md
@@ -0,0 +1,9 @@
+# Code Style & Conventions
+
+- Spaces inside parentheses: `if ( $x )`, `function( $a, $b )`
+- Braces on new line for classes/functions
+- 4-space indent in classes, 2-space in templates
+- All controller/factory methods: `static public function`
+- JSON endpoints: `echo json_encode([...]); exit;`
+- Classes PascalCase, methods/variables/columns snake_case
+- Commit messages in Polish, prefixed with `feat:`, `fix:`, etc.
--- a/.serena/memories/suggested_commands.md
+++ b/.serena/memories/suggested_commands.md
@@ -0,0 +1,19 @@
+# Suggested Commands
+
+## Database Migrations
+```bash
+php install.php          # Run migrations
+php install.php --force  # Force re-run all
+```
+
+## System Utils (Windows/Git Bash)
+- `git` - version control
+- `ls` - list files (Git Bash)
+- `grep` - search (Git Bash)
+- `find` - find files (Git Bash)
+
+## No build/test/lint commands
+- No Composer, no package.json
+- SASS compiled by VS Code Live Sass Compiler
+- Deployment via FTP-Kr extension (auto-upload)
+- No automated test suite
--- a/.serena/memories/task_completion.md
+++ b/.serena/memories/task_completion.md
@@ -0,0 +1,7 @@
+# Task Completion Checklist
+
+1. Verify PHP syntax (no parse errors)
+2. Test in browser if possible
+3. Check SQL migrations if DB changes needed (add to `migrations/`)
+4. Files auto-deploy via FTP-Kr on save
+5. No automated tests to run
--- a/.serena/project.yml
+++ b/.serena/project.yml
@@ -27,6 +27,7 @@ project_name: "adsPRO"
 # Note that when using the JetBrains backend, language servers are not used and this list is correspondingly ignored.
 languages:
 - typescript
+- php

 # the encoding used by text files in the project
 # For a list of possible encodings, see https://docs.python.org/3.11/library/codecs.html#standard-encodings
--- a/.vscode/ftp-kr.json
+++ b/.vscode/ftp-kr.json
@@ -16,6 +16,7 @@
    "/.serena",
    "/.claude",
    "CLAUDE.md",
-    "AGENTS.md"
+    "AGENTS.md",
+    ".gitignore"
  ]
 }
--- a/.vscode/ftp-kr.sync.cache.json
+++ b/.vscode/ftp-kr.sync.cache.json
@@ -101,8 +101,8 @@
          },
          "class.Cron.php": {
            "type": "-",
-            "size": 182399,
-            "lmtime": 1771755214561,
+            "size": 182635,
+            "lmtime": 1771851157171,
            "modified": false
          },
          "class.FacebookAds.php": {
@@ -201,7 +201,7 @@
        "services": {
          "class.ClaudeApi.php": {
            "type": "-",
-            "size": 12510,
+            "size": 12408,
            "lmtime": 1771198088093,
            "modified": true
          },
@@ -211,15 +211,21 @@
            "lmtime": 1771619153702,
            "modified": false
          },
+          "class.GeminiApi.php": {
+            "type": "-",
+            "size": 13361,
+            "lmtime": 0,
+            "modified": false
+          },
          "class.GoogleAdsApi.php": {
            "type": "-",
-            "size": 114140,
-            "lmtime": 1771444236566,
-            "modified": true
+            "size": 116731,
+            "lmtime": 1771851152230,
+            "modified": false
          },
          "class.OpenAiApi.php": {
            "type": "-",
-            "size": 18739,
+            "size": 29408,
            "lmtime": 1771171891986,
            "modified": true
          }
@@ -251,20 +257,6 @@
          }
        }
      },
-      ".claude": {
-        "settings.local.json": {
-          "type": "-",
-          "size": 1421,
-          "lmtime": 1771755894778,
-          "modified": false
-        }
-      },
-      "CLAUDE.md": {
-        "type": "-",
-        "size": 4139,
-        "lmtime": 1771368527045,
-        "modified": false
-      },
      "config.php": {
        "type": "-",
        "size": 921,
@@ -606,24 +598,6 @@
        "lmtime": 1744488227849,
        "modified": false
      },
-      ".serena": {
-        "cache": {
-          "typescript": {
-            "raw_document_symbols.pkl": {
-              "type": "-",
-              "size": 23480,
-              "lmtime": 1771755819379,
-              "modified": false
-            },
-            "document_symbols.pkl": {
-              "type": "-",
-              "size": 142667,
-              "lmtime": 1771755819382,
-              "modified": false
-            }
-          }
-        }
-      },
      "templates": {
        "products": {
          "main_view.php": {
@@ -714,7 +688,80 @@
          }
        }
      },
-      "tmp": {},
+      "tmp": {
+        "campaign_alerts_debug.log": {
+          "type": "-",
+          "size": 15260,
+          "lmtime": 0,
+          "modified": false
+        },
+        "__check_adgroups.php": {
+          "type": "-",
+          "size": 1579,
+          "lmtime": 0,
+          "modified": false
+        },
+        "check_db.php": {
+          "type": "-",
+          "size": 1274,
+          "lmtime": 1771850655635,
+          "modified": false
+        },
+        "check_db_remote.php": {
+          "type": "-",
+          "size": 450,
+          "lmtime": 1771850670102,
+          "modified": false
+        },
+        "check_patterns.php": {
+          "type": "-",
+          "size": 2250,
+          "lmtime": 1771850693804,
+          "modified": false
+        },
+        "check_schema.php": {
+          "type": "-",
+          "size": 530,
+          "lmtime": 1771850676855,
+          "modified": false
+        },
+        "debug_clients.php": {
+          "type": "-",
+          "size": 1274,
+          "lmtime": 0,
+          "modified": false
+        },
+        "debug_clients_remote2.php": {
+          "type": "-",
+          "size": 1106,
+          "lmtime": 0,
+          "modified": false
+        },
+        "debug_clients_remote.php": {
+          "type": "-",
+          "size": 1344,
+          "lmtime": 0,
+          "modified": false
+        },
+        "debug_eligible_remote.php": {
+          "type": "-",
+          "size": 567,
+          "lmtime": 0,
+          "modified": false
+        },
+        "meta_active_last30d.json": {
+          "type": "-",
+          "size": 168510,
+          "lmtime": 0,
+          "modified": false
+        },
+        "check_active_date_logs.php": {
+          "type": "-",
+          "size": 928,
+          "lmtime": 1771850708365,
+          "modified": false
+        }
+      },
      "tools": {},
      "upload": {},
      "xml": {}
--- a/autoload/controls/class.CampaignTerms.php
+++ b/autoload/controls/class.CampaignTerms.php
@@ -669,4 +669,277 @@ class CampaignTerms
    echo json_encode( $response );
    exit;
  }
+
+  static public function update_keyword_match_type()
+  {
+    $keyword_id = (int) \S::get( 'keyword_id' );
+    $new_match_type = strtoupper( trim( (string) \S::get( 'new_match_type' ) ) );
+
+    if ( $keyword_id <= 0 )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Nie podano frazy.' ] );
+      exit;
+    }
+
+    if ( !in_array( $new_match_type, [ 'PHRASE', 'EXACT', 'BROAD' ], true ) )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Nieprawidlowy typ dopasowania.' ] );
+      exit;
+    }
+
+    $context = \factory\Campaigns::get_keyword_context( $keyword_id );
+    if ( !$context )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Nie znaleziono danych frazy.' ] );
+      exit;
+    }
+
+    $old_match_type = strtoupper( trim( (string) ( $context['match_type'] ?? '' ) ) );
+    if ( $old_match_type === $new_match_type )
+    {
+      echo json_encode( [ 'success' => true, 'message' => 'Dopasowanie jest juz ustawione na ' . $new_match_type . '.' ] );
+      exit;
+    }
+
+    $customer_id = trim( (string) ( $context['google_ads_customer_id'] ?? '' ) );
+    $ad_group_external_id = trim( (string) ( $context['external_ad_group_id'] ?? '' ) );
+    $keyword_text = trim( (string) ( $context['keyword_text'] ?? '' ) );
+
+    if ( $customer_id === '' || $ad_group_external_id === '' || $keyword_text === '' )
+    {
+      echo json_encode( self::with_optional_debug( [
+        'success' => false,
+        'message' => 'Brak wymaganych danych Google Ads dla tej frazy.',
+      ], [ 'context' => $context ] ) );
+      exit;
+    }
+
+    $api = new \services\GoogleAdsApi();
+    if ( !$api -> is_configured() )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Google Ads API nie jest skonfigurowane.' ] );
+      exit;
+    }
+
+    $api_result = $api -> update_keyword_match_type( $customer_id, $ad_group_external_id, $keyword_text, $old_match_type, $new_match_type );
+
+    if ( !( $api_result['success'] ?? false ) )
+    {
+      $last_error = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
+      echo json_encode( self::with_optional_debug( [
+        'success' => false,
+        'message' => 'Nie udalo sie zmienic dopasowania frazy w Google Ads.',
+        'error' => $last_error
+      ], [
+        'customer_id' => $customer_id,
+        'ad_group_external_id' => $ad_group_external_id,
+        'keyword_text' => $keyword_text,
+        'old_match_type' => $old_match_type,
+        'new_match_type' => $new_match_type,
+        'api_result' => $api_result
+      ] ) );
+      exit;
+    }
+
+    \factory\Campaigns::update_keyword_match_type( $keyword_id, $new_match_type );
+
+    echo json_encode( self::with_optional_debug( [
+      'success' => true,
+      'message' => 'Dopasowanie zmienione z ' . $old_match_type . ' na ' . $new_match_type . '.'
+    ], [
+      'customer_id' => $customer_id,
+      'ad_group_external_id' => $ad_group_external_id,
+      'keyword_text' => $keyword_text,
+      'old_match_type' => $old_match_type,
+      'new_match_type' => $new_match_type,
+      'api_result' => $api_result
+    ] ) );
+    exit;
+  }
+
+  static public function add_keyword()
+  {
+    $campaign_id = (int) \S::get( 'campaign_id' );
+    $ad_group_id = (int) \S::get( 'ad_group_id' );
+    $keyword_text = trim( (string) \S::get( 'keyword_text' ) );
+    $match_type = strtoupper( trim( (string) \S::get( 'match_type' ) ) );
+
+    if ( $campaign_id <= 0 || $ad_group_id <= 0 )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Wybierz kampanie i grupe reklam.' ] );
+      exit;
+    }
+
+    if ( $keyword_text === '' )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Wpisz fraze do dodania.' ] );
+      exit;
+    }
+
+    if ( !in_array( $match_type, [ 'PHRASE', 'EXACT', 'BROAD' ], true ) )
+    {
+      $match_type = 'BROAD';
+    }
+
+    global $mdb;
+
+    $campaign_data = $mdb -> query(
+      'SELECT c.campaign_id AS external_campaign_id, cl.google_ads_customer_id
+       FROM campaigns AS c
+       INNER JOIN clients AS cl ON cl.id = c.client_id
+       WHERE c.id = :campaign_id
+       LIMIT 1',
+      [ ':campaign_id' => $campaign_id ]
+    ) -> fetch( \PDO::FETCH_ASSOC );
+
+    if ( !$campaign_data )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Nie znaleziono kampanii.' ] );
+      exit;
+    }
+
+    $ad_group_data = $mdb -> query(
+      'SELECT ad_group_id AS external_ad_group_id FROM campaign_ad_groups WHERE id = :ad_group_id LIMIT 1',
+      [ ':ad_group_id' => $ad_group_id ]
+    ) -> fetch( \PDO::FETCH_ASSOC );
+
+    if ( !$ad_group_data )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Nie znaleziono grupy reklam.' ] );
+      exit;
+    }
+
+    $customer_id = trim( (string) ( $campaign_data['google_ads_customer_id'] ?? '' ) );
+    $ad_group_external_id = trim( (string) ( $ad_group_data['external_ad_group_id'] ?? '' ) );
+
+    if ( $customer_id === '' || $ad_group_external_id === '' )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Brak wymaganych danych Google Ads.' ] );
+      exit;
+    }
+
+    $api = new \services\GoogleAdsApi();
+    if ( !$api -> is_configured() )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Google Ads API nie jest skonfigurowane.' ] );
+      exit;
+    }
+
+    $api_result = $api -> add_keyword_to_ad_group( $customer_id, $ad_group_external_id, $keyword_text, $match_type );
+
+    if ( !( $api_result['success'] ?? false ) )
+    {
+      $last_error = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
+      echo json_encode( self::with_optional_debug( [
+        'success' => false,
+        'message' => 'Nie udalo sie dodac frazy w Google Ads.',
+        'error' => $last_error
+      ], [
+        'customer_id' => $customer_id,
+        'ad_group_external_id' => $ad_group_external_id,
+        'keyword_text' => $keyword_text,
+        'match_type' => $match_type,
+        'api_result' => $api_result
+      ] ) );
+      exit;
+    }
+
+    \factory\Campaigns::insert_campaign_keyword( $campaign_id, $ad_group_id, $keyword_text, $match_type );
+
+    $match_labels = [ 'PHRASE' => 'do wyrazenia', 'EXACT' => 'scisle', 'BROAD' => 'przyblizone' ];
+    $match_label = $match_labels[$match_type] ?? $match_type;
+
+    echo json_encode( self::with_optional_debug( [
+      'success' => true,
+      'message' => ( $api_result['duplicate'] ?? false )
+        ? 'Fraza juz istnieje w Google Ads (dopasowanie ' . $match_label . ').'
+        : 'Fraza zostala dodana (dopasowanie ' . $match_label . ').',
+      'duplicate' => (bool) ( $api_result['duplicate'] ?? false )
+    ], [
+      'customer_id' => $customer_id,
+      'ad_group_external_id' => $ad_group_external_id,
+      'keyword_text' => $keyword_text,
+      'match_type' => $match_type,
+      'api_result' => $api_result
+    ] ) );
+    exit;
+  }
+
+  static public function delete_keyword()
+  {
+    $keyword_id = (int) \S::get( 'keyword_id' );
+
+    if ( $keyword_id <= 0 )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Nie podano frazy do usuniecia.' ] );
+      exit;
+    }
+
+    $context = \factory\Campaigns::get_keyword_context( $keyword_id );
+    if ( !$context )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Nie znaleziono danych frazy.' ] );
+      exit;
+    }
+
+    $customer_id = trim( (string) ( $context['google_ads_customer_id'] ?? '' ) );
+    $ad_group_external_id = trim( (string) ( $context['external_ad_group_id'] ?? '' ) );
+    $keyword_text = trim( (string) ( $context['keyword_text'] ?? '' ) );
+    $match_type = strtoupper( trim( (string) ( $context['match_type'] ?? 'BROAD' ) ) );
+
+    if ( $customer_id === '' || $ad_group_external_id === '' || $keyword_text === '' )
+    {
+      echo json_encode( self::with_optional_debug( [
+        'success' => false,
+        'message' => 'Brak wymaganych danych Google Ads dla tej frazy.',
+      ], [ 'context' => $context ] ) );
+      exit;
+    }
+
+    $api = new \services\GoogleAdsApi();
+    if ( !$api -> is_configured() )
+    {
+      echo json_encode( [ 'success' => false, 'message' => 'Google Ads API nie jest skonfigurowane.' ] );
+      exit;
+    }
+
+    $api_result = $api -> remove_keyword_from_ad_group( $customer_id, $ad_group_external_id, $keyword_text, $match_type );
+
+    if ( !( $api_result['success'] ?? false ) )
+    {
+      $last_error = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
+      echo json_encode( self::with_optional_debug( [
+        'success' => false,
+        'message' => 'Nie udalo sie usunac frazy w Google Ads.',
+        'error' => $last_error
+      ], [
+        'customer_id' => $customer_id,
+        'ad_group_external_id' => $ad_group_external_id,
+        'keyword_text' => $keyword_text,
+        'match_type' => $match_type,
+        'api_result' => $api_result
+      ] ) );
+      exit;
+    }
+
+    \factory\Campaigns::delete_campaign_keyword( $keyword_id );
+
+    $removed = (int) ( $api_result['removed'] ?? 0 );
+    $message = $removed > 0
+      ? 'Fraza zostala usunieta z Google Ads.'
+      : 'Fraza nie byla juz obecna w Google Ads. Usunieto lokalny wpis.';
+
+    echo json_encode( self::with_optional_debug( [
+      'success' => true,
+      'message' => $message,
+      'removed' => $removed
+    ], [
+      'customer_id' => $customer_id,
+      'ad_group_external_id' => $ad_group_external_id,
+      'keyword_text' => $keyword_text,
+      'match_type' => $match_type,
+      'api_result' => $api_result
+    ] ) );
+    exit;
+  }
 }
--- a/autoload/controls/class.Products.php
+++ b/autoload/controls/class.Products.php
@@ -872,6 +872,10 @@ class Products
    $db_results = \factory\Products::get_products( $client_id, $search, $limit, $start, $order_name, $order_dir, $campaign_id, $ad_group_id, $filter_cl4 );
    $recordsTotal = \factory\Products::get_records_total_products( $client_id, $search, $campaign_id, $ad_group_id, $filter_cl4 );

+    // Sredni CR konta — do obliczenia progu klikniec
+    $account_cr = \factory\Products::get_account_conversion_rate( (int) $client_id );
+    if ( $account_cr <= 0 ) $account_cr = 0.02; // fallback 2%
+
    $data['draw'] = \S::get( 'draw' );
    $data['recordsTotal'] = $recordsTotal;
    $data['recordsFiltered'] = $recordsTotal;
@@ -920,6 +924,45 @@ class Products
        ? '<a href="' . htmlspecialchars( $product_url ) . '" target="_blank" rel="noopener noreferrer" title="' . htmlspecialchars( $product_url ) . '"><i class="fa-solid fa-up-right-from-square"></i> Otworz</a>'
        : '';

+      // Algorytm ostrzezen produktowych
+      $warnings = [];
+      $clicks = (int) $row['clicks'];
+      $conversions = (float) $row['conversions'];
+      $ctr = (float) $row['ctr'];
+      $min_roas_val = (float) $row['min_roas'];
+      $click_threshold = (int) ceil( 3 * ( 1 / $account_cr ) );
+
+      // 1. Niski CTR po 30+ klikniec
+      if ( $clicks >= 30 && $ctr < 0.5 )
+      {
+        $warnings[] = 'Niski CTR (' . round( $ctr, 2 ) . '%) po ' . $clicks . ' kliknieciach — prawdopodobny problem z tytulem, zdjeciem lub cena.';
+      }
+
+      // 2. Zero konwersji po progu klikniec
+      if ( $clicks >= $click_threshold && $conversions == 0 )
+      {
+        $warnings[] = 'Brak konwersji po ' . $clicks . ' kliknieciach (prog: ' . $click_threshold . '). Produkt prawdopodobnie nie sprzedaje sie z reklam.';
+      }
+
+      // 3. ROAS ponizej progu rentownosci
+      if ( $clicks >= $click_threshold && $conversions > 0 && $min_roas_val > 0 && $roasValue < $min_roas_val )
+      {
+        $warnings[] = 'ROAS ' . $roasDisplay . '% ponizej progu rentownosci (' . (int) $min_roas_val . '%). Rozważ optymalizacje lub wylaczenie.';
+      }
+
+      // 4. Strefa zolta — ROAS bliski progu (80-100% min_roas)
+      if ( $clicks >= $click_threshold && $conversions > 0 && $min_roas_val > 0 && $roasValue >= $min_roas_val && $roasValue < $min_roas_val * 1.5 )
+      {
+        $warnings[] = 'ROAS ' . $roasDisplay . '% — blisko progu rentownosci (' . (int) $min_roas_val . '%). Daj jeszcze 50-100 klikniec lub zoptymalizuj listing.';
+      }
+
+      $warningHtml = '';
+      if ( !empty( $warnings ) )
+      {
+        $warningTitle = htmlspecialchars( implode( "\n", $warnings ), ENT_QUOTES );
+        $warningHtml = '<span class="product-warning-icon" data-warnings="' . $warningTitle . '" title="Produkt ma problemy"><i class="fa-solid fa-triangle-exclamation"></i></span>';
+      }
+
      $data['data'][] = [
        '', // checkbox column
        $row['product_id'],
@@ -935,9 +978,10 @@ class Products
            <i class="fa fa-pencil"></i>
          </span>
        </div>',
+        $warningHtml,
        $row['impressions'],
        $row['impressions_30'],
-        '<span style="color: ' . ( $row['clicks'] > 200 ? ( $row['clicks'] > 400 ? '#0047ccff' :  '#57b951' ) : '' ) . '">' . $row['clicks'] . '</span>',
+        $row['clicks'],
        $row['clicks_30'],
        round( $row['ctr'], 2 ) . '%',
        \S::number_display( $row['cost'] ),
--- a/autoload/factory/class.Campaigns.php
+++ b/autoload/factory/class.Campaigns.php
@@ -319,6 +319,60 @@ class Campaigns
    return $mdb -> delete( 'campaign_negative_keywords', [ 'id' => (int) $negative_keyword_row_id ] );
  }

+  static public function get_keyword_context( $keyword_id )
+  {
+    global $mdb;
+
+    return $mdb -> query(
+      'SELECT
+         kw.id AS keyword_row_id,
+         kw.keyword_text,
+         kw.match_type,
+         kw.campaign_id AS db_campaign_id,
+         kw.ad_group_id AS db_ad_group_id,
+         c.client_id,
+         c.campaign_id AS external_campaign_id,
+         ag.ad_group_id AS external_ad_group_id,
+         cl.google_ads_customer_id
+       FROM campaign_keywords AS kw
+       INNER JOIN campaigns AS c ON c.id = kw.campaign_id
+       INNER JOIN clients AS cl ON cl.id = c.client_id
+       LEFT JOIN campaign_ad_groups AS ag ON ag.id = kw.ad_group_id
+       WHERE kw.id = :keyword_id
+       LIMIT 1',
+      [ ':keyword_id' => (int) $keyword_id ]
+    ) -> fetch( \PDO::FETCH_ASSOC );
+  }
+
+  static public function update_keyword_match_type( $keyword_id, $new_match_type )
+  {
+    global $mdb;
+    return $mdb -> update( 'campaign_keywords', [
+      'match_type' => strtoupper( trim( (string) $new_match_type ) )
+    ], [ 'id' => (int) $keyword_id ] );
+  }
+
+  static public function insert_campaign_keyword( $campaign_id, $ad_group_id, $keyword_text, $match_type )
+  {
+    global $mdb;
+
+    $mdb -> insert( 'campaign_keywords', [
+      'campaign_id' => (int) $campaign_id,
+      'ad_group_id' => (int) $ad_group_id,
+      'keyword_text' => trim( (string) $keyword_text ),
+      'match_type' => strtoupper( trim( (string) $match_type ) ),
+      'date_sync' => date( 'Y-m-d' )
+    ] );
+
+    return (int) $mdb -> id();
+  }
+
+  static public function delete_campaign_keyword( $keyword_id )
+  {
+    global $mdb;
+    return $mdb -> delete( 'campaign_keywords', [ 'id' => (int) $keyword_id ] );
+  }
+
  static public function delete_campaign( $campaign_id )
  {
    global $mdb;
--- a/autoload/factory/class.Products.php
+++ b/autoload/factory/class.Products.php
@@ -373,6 +373,28 @@ class Products
    ];
  }

+  static public function get_account_conversion_rate( $client_id )
+  {
+    global $mdb;
+
+    $row = $mdb -> query(
+      'SELECT SUM( pa.clicks_all_time ) AS total_clicks,
+              SUM( pa.conversions_all_time ) AS total_conversions
+       FROM products_aggregate AS pa
+       INNER JOIN products AS p ON p.id = pa.product_id
+       WHERE p.client_id = :client_id
+         AND pa.clicks_all_time > 0',
+      [ ':client_id' => (int) $client_id ]
+    ) -> fetch( \PDO::FETCH_ASSOC );
+
+    $total_clicks = (float) ( $row['total_clicks'] ?? 0 );
+    $total_conversions = (float) ( $row['total_conversions'] ?? 0 );
+
+    if ( $total_clicks <= 0 ) return 0;
+
+    return $total_conversions / $total_clicks;
+  }
+
  static public function get_records_total_products( $client_id, $search, $campaign_id = 0, $ad_group_id = 0, $custom_label_4 = '' )
  {
    global $mdb;
--- a/autoload/services/class.GoogleAdsApi.php
+++ b/autoload/services/class.GoogleAdsApi.php
@@ -1987,6 +1987,162 @@ class GoogleAdsApi
    return str_replace( [ '\\', '\'' ], [ '\\\\', '\\\'' ], (string) $value );
  }

+  public function add_keyword_to_ad_group( $customer_id, $ad_group_id, $keyword_text, $match_type = 'BROAD' )
+  {
+    $customer_id = trim( str_replace( '-', '', (string) $customer_id ) );
+    $ad_group_id = trim( (string) $ad_group_id );
+    $keyword_text = trim( (string) $keyword_text );
+    $match_type = strtoupper( trim( (string) $match_type ) );
+
+    if ( $customer_id === '' || $ad_group_id === '' || $keyword_text === '' )
+    {
+      self::set_setting( 'google_ads_last_error', 'Brak wymaganych danych do dodania frazy.' );
+      return [ 'success' => false, 'duplicate' => false ];
+    }
+
+    if ( !in_array( $match_type, [ 'PHRASE', 'EXACT', 'BROAD' ], true ) )
+    {
+      $match_type = 'BROAD';
+    }
+
+    $operation = [
+      'adGroupCriterionOperation' => [
+        'create' => [
+          'adGroup' => 'customers/' . $customer_id . '/adGroups/' . $ad_group_id,
+          'keyword' => [
+            'text' => $keyword_text,
+            'matchType' => $match_type
+          ]
+        ]
+      ]
+    ];
+
+    $result = $this -> mutate( $customer_id, [ $operation ] );
+
+    if ( $result === false )
+    {
+      $last_error = (string) self::get_setting( 'google_ads_last_error' );
+      $is_duplicate = stripos( $last_error, 'DUPLICATE' ) !== false
+        || stripos( $last_error, 'already exists' ) !== false;
+
+      if ( $is_duplicate )
+      {
+        return [ 'success' => true, 'duplicate' => true ];
+      }
+
+      return [ 'success' => false, 'duplicate' => false, 'sent_operation' => $operation ];
+    }
+
+    return [
+      'success' => true,
+      'duplicate' => false,
+      'response' => $result,
+      'sent_operation' => $operation
+    ];
+  }
+
+  public function remove_keyword_from_ad_group( $customer_id, $ad_group_id, $keyword_text, $match_type = 'BROAD' )
+  {
+    $customer_id = trim( str_replace( '-', '', (string) $customer_id ) );
+    $ad_group_id = trim( (string) $ad_group_id );
+    $keyword_text = trim( (string) $keyword_text );
+    $match_type = strtoupper( trim( (string) $match_type ) );
+
+    if ( $customer_id === '' || $ad_group_id === '' || $keyword_text === '' )
+    {
+      self::set_setting( 'google_ads_last_error', 'Brak wymaganych danych do usuniecia frazy.' );
+      return [ 'success' => false, 'removed' => 0 ];
+    }
+
+    if ( !in_array( $match_type, [ 'PHRASE', 'EXACT', 'BROAD' ], true ) )
+    {
+      $match_type = 'BROAD';
+    }
+
+    $keyword_text_escaped = $this -> gaql_escape( $keyword_text );
+    $gaql = "SELECT "
+          . "ad_group_criterion.resource_name "
+          . "FROM ad_group_criterion "
+          . "WHERE ad_group.id = " . $ad_group_id . " "
+          . "AND ad_group_criterion.type = 'KEYWORD' "
+          . "AND ad_group_criterion.negative = FALSE "
+          . "AND ad_group_criterion.keyword.text = '" . $keyword_text_escaped . "' "
+          . "AND ad_group_criterion.keyword.match_type = " . $match_type . " "
+          . "LIMIT 50";
+
+    $results = $this -> search_stream( $customer_id, $gaql );
+    if ( $results === false )
+    {
+      return [ 'success' => false, 'removed' => 0 ];
+    }
+
+    $resource_names = [];
+    foreach ( (array) $results as $row )
+    {
+      $resource_name = (string) ( $row['adGroupCriterion']['resourceName'] ?? '' );
+      if ( $resource_name === '' )
+      {
+        $resource_name = (string) ( $row['ad_group_criterion']['resource_name'] ?? '' );
+      }
+      if ( $resource_name !== '' )
+      {
+        $resource_names[] = $resource_name;
+      }
+    }
+    $resource_names = array_values( array_unique( $resource_names ) );
+
+    if ( empty( $resource_names ) )
+    {
+      return [ 'success' => true, 'removed' => 0, 'not_found' => true ];
+    }
+
+    $operations = [];
+    foreach ( $resource_names as $resource_name )
+    {
+      $operations[] = [
+        'adGroupCriterionOperation' => [
+          'remove' => $resource_name
+        ]
+      ];
+    }
+
+    $mutate_result = $this -> mutate( $customer_id, $operations );
+    if ( $mutate_result === false )
+    {
+      return [ 'success' => false, 'removed' => 0, 'sent_operations' => $operations ];
+    }
+
+    return [
+      'success' => true,
+      'removed' => count( $resource_names ),
+      'response' => $mutate_result,
+      'sent_operations' => $operations
+    ];
+  }
+
+  public function update_keyword_match_type( $customer_id, $ad_group_id, $keyword_text, $old_match_type, $new_match_type )
+  {
+    $remove_result = $this -> remove_keyword_from_ad_group( $customer_id, $ad_group_id, $keyword_text, $old_match_type );
+
+    if ( !( $remove_result['success'] ?? false ) && !( $remove_result['not_found'] ?? false ) )
+    {
+      return [ 'success' => false, 'step' => 'remove', 'remove_result' => $remove_result ];
+    }
+
+    $add_result = $this -> add_keyword_to_ad_group( $customer_id, $ad_group_id, $keyword_text, $new_match_type );
+
+    if ( !( $add_result['success'] ?? false ) )
+    {
+      return [ 'success' => false, 'step' => 'add', 'add_result' => $add_result, 'remove_result' => $remove_result ];
+    }
+
+    return [
+      'success' => true,
+      'remove_result' => $remove_result,
+      'add_result' => $add_result
+    ];
+  }
+
  private function verify_negative_keyword_exists( $customer_id, $scope, $keyword_text, $match_type, $campaign_id = null, $ad_group_id = null )
  {
    $customer_id = trim( str_replace( '-', '', (string) $customer_id ) );
--- a/layout/style.css
+++ b/layout/style.css
--- a/layout/style.css.map
+++ b/layout/style.css.map
--- a/layout/style.scss
+++ b/layout/style.scss
@@ -2816,7 +2816,8 @@ table#products {
    }
  }

-  .terms-negative-toolbar {
+  .terms-negative-toolbar,
+  .terms-keywords-toolbar {
    display: flex;
    align-items: center;
    gap: 10px;
@@ -3136,7 +3137,8 @@ table#products {
  }

  .terms-add-negative-btn,
-  .terms-remove-negative-btn {
+  .terms-remove-negative-btn,
+  .terms-delete-keyword-btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
@@ -3159,7 +3161,8 @@ table#products {
    }
  }

-  .terms-remove-negative-btn {
+  .terms-remove-negative-btn,
+  .terms-delete-keyword-btn {
    border: 1px solid #FECACA;
    background: #FEF2F2;
    color: #DC2626;
@@ -3171,6 +3174,26 @@ table#products {
    }
  }

+  .terms-change-match-type-btn {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 28px;
+    height: 28px;
+    border-radius: 6px;
+    cursor: pointer;
+    transition: all 0.2s;
+    border: 1px solid #E2E8F0;
+    background: #EEF2FF;
+    color: #3B82F6;
+
+    &:hover {
+      background: #3B82F6;
+      color: #FFFFFF;
+      border-color: #3B82F6;
+    }
+  }
+
  tbody tr:hover {
    background: #F8FAFC;
  }
@@ -3353,6 +3376,19 @@ table#products {
    }
  }

+  .product-warning-icon {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    cursor: pointer;
+    color: #DC2626;
+    font-size: 16px;
+
+    &:hover {
+      color: #B91C1C;
+    }
+  }
+
  .products-row-actions {
    display: inline-flex;
    align-items: center;
--- a/templates/campaign_terms/main_view.php
+++ b/templates/campaign_terms/main_view.php
@@ -160,6 +160,11 @@
      <div class="campaigns-extra-card-title">
        <i class="fa-solid fa-key"></i> Frazy dodane do kampanii/grup reklam
      </div>
+      <div class="terms-keywords-toolbar">
+        <button type="button" id="terms_add_keyword_btn" class="terms-negative-bulk-btn">
+          <i class="fa-solid fa-plus"></i> Dodaj fraze
+        </button>
+      </div>
      <div class="campaigns-extra-table-wrap">
        <table class="table table-sm campaigns-extra-table" id="terms_keywords_table">
          <thead>
@@ -167,6 +172,7 @@
              <th>Fraza</th>
              <th>Match type</th>
              <th>Grupa reklam</th>
+              <th>Akcja</th>
              <th>Klik. all</th>
              <th>Koszt all</th>
              <th>Wartosc all</th>
@@ -180,7 +186,7 @@
            </tr>
          </thead>
          <tbody>
-            <tr><td colspan="13" class="campaigns-empty-row">Brak danych.</td></tr>
+            <tr><td colspan="14" class="campaigns-empty-row">Brak danych.</td></tr>
          </tbody>
        </table>
      </div>
@@ -1364,6 +1370,13 @@ function terms_clear_negative_selection()
 }


+var MATCH_TYPE_LABELS = { 'BROAD': 'Przyblizone', 'PHRASE': 'Do wyrazenia', 'EXACT': 'Scisle' };
+function render_match_type_label( data, type ) {
+  if ( type !== 'display' ) return data || '';
+  var val = String( data || '' ).toUpperCase();
+  return MATCH_TYPE_LABELS[val] || val;
+}
+
 function build_ad_groups_table( rows )
 {
  destroy_table_if_exists( '#terms_ad_groups_table' );
@@ -1530,7 +1543,7 @@ function build_negative_terms_table( rows )
          return '<input type="checkbox" class="terms-negative-select-row" data-negative-keyword-id="' + negative_keyword_id + '" aria-label="Zaznacz fraze do usuniecia">';
      } },
      { data: 'keyword_text', defaultContent: '', width: '520px' },
-      { data: 'match_type', defaultContent: '' },
+      { data: 'match_type', defaultContent: '', render: render_match_type_label },
      { data: 'id', orderable: false, searchable: false, render: function( data, type ) {
          if ( type !== 'display' ) return data;
          return '<button type="button" class="terms-remove-negative-btn" data-negative-keyword-id="' + data + '" title="Usun z wykluczajacych"><i class="fa-solid fa-trash"></i></button>';
@@ -1597,11 +1610,16 @@ function build_keywords_table( rows )
    lengthChange: false,
    pageLength: 15,
    pagingType: 'simple_numbers',
-    order: [[ 3, 'desc' ]],
+    order: [[ 4, 'desc' ]],
    columns: [
      { data: 'keyword_text', defaultContent: '' },
-      { data: 'match_type', defaultContent: '' },
+      { data: 'match_type', defaultContent: '', render: render_match_type_label },
      { data: 'ad_group_name', defaultContent: '-' },
+      { data: 'id', orderable: false, searchable: false, render: function( data, type, row ) {
+          if ( type !== 'display' ) return data;
+          return '<button type="button" class="terms-change-match-type-btn" data-keyword-id="' + data + '" title="Zmien dopasowanie"><i class="fa-solid fa-pen-to-square"></i></button>' +
+                 ' <button type="button" class="terms-delete-keyword-btn" data-keyword-id="' + data + '" title="Usun fraze"><i class="fa-solid fa-trash"></i></button>';
+      } },
      { data: 'clicks_all_time', render: function( data, type ){ return type === 'display' ? format_num( data, 0 ) : Number( data || 0 ); } },
      { data: 'cost_all_time', render: function( data, type ){ return type === 'display' ? format_num( data, 2 ) : Number( data || 0 ); } },
      { data: 'conversion_value_all_time', render: function( data, type ){ return type === 'display' ? format_num( data, 2 ) : Number( data || 0 ); } },
@@ -1619,10 +1637,11 @@ function build_keywords_table( rows )
    columnDefs: [
      { targets: 0, className: 'text-cell phrase-nowrap', width: '220px' },
      { targets: [1,2], className: 'text-cell', width: '140px' },
-      { targets: [3,8], className: 'num-cell', width: '70px' },
-      { targets: [4,5,9,10], className: 'num-cell', width: '85px' },
-      { targets: [6,11], className: 'num-cell', width: '80px' },
-      { targets: [7,12], className: 'num-cell', width: '130px' }
+      { targets: 3, className: 'dt-center', width: '90px' },
+      { targets: [4,9], className: 'num-cell', width: '70px' },
+      { targets: [5,6,10,11], className: 'num-cell', width: '85px' },
+      { targets: [7,12], className: 'num-cell', width: '80px' },
+      { targets: [8,13], className: 'num-cell', width: '130px' }
    ],
    language: {
      emptyTable: 'Brak danych do wyswietlenia',
@@ -2338,6 +2357,292 @@ $( function()
      terms_ad_groups_table.columns.adjust().draw( false );
  });

+  $( 'body' ).on( 'click', '.terms-change-match-type-btn', function()
+  {
+    var keyword_id = parseInt( $( this ).data( 'keyword-id' ), 10 );
+    var row_data = terms_keywords_table ? terms_keywords_table.row( $( this ).closest( 'tr' ) ).data() : null;
+    var keyword_text = row_data ? String( row_data.keyword_text || '' ) : '';
+    var current_match = row_data ? String( row_data.match_type || 'BROAD' ).toUpperCase() : 'BROAD';
+
+    if ( !keyword_id ) return;
+
+    $.confirm({
+      title: 'Zmien dopasowanie frazy',
+      columnClass: 'col-md-4 col-md-offset-4',
+      content:
+        '<div style="margin-bottom:10px;"><strong>' + $('<span>').text( keyword_text ).html() + '</strong></div>' +
+        '<div class="form-group" style="margin-bottom:0;">' +
+          '<label for="kw_new_match_type" style="display:block;margin-bottom:6px;">Nowy typ dopasowania</label>' +
+          '<select id="kw_new_match_type" class="form-control">' +
+            '<option value="BROAD"' + ( current_match === 'BROAD' ? ' selected' : '' ) + '>Dopasowanie przyblizone</option>' +
+            '<option value="PHRASE"' + ( current_match === 'PHRASE' ? ' selected' : '' ) + '>Dopasowanie do wyrazenia</option>' +
+            '<option value="EXACT"' + ( current_match === 'EXACT' ? ' selected' : '' ) + '>Dopasowanie scisle</option>' +
+          '</select>' +
+          '<small style="display:block;margin-top:6px;color:#64748B;">Obecne: ' + current_match + '. Zmiana usunie stary keyword i doda nowy w Google Ads.</small>' +
+        '</div>',
+      type: 'blue',
+      buttons: {
+        confirm: {
+          text: 'Zmien',
+          btnClass: 'btn-blue',
+          action: function()
+          {
+            var new_match_type = this.$content.find( '#kw_new_match_type' ).val() || 'BROAD';
+            var modal = this;
+
+            if ( new_match_type === current_match )
+            {
+              $.alert({ title: 'Info', columnClass: 'col-md-4 col-md-offset-4', content: 'Wybrany typ dopasowania jest taki sam jak obecny.', type: 'blue' });
+              return;
+            }
+
+            modal.showLoading( true );
+
+            $.ajax({
+              url: '/campaign_terms/update_keyword_match_type/',
+              type: 'POST',
+              data: { keyword_id: keyword_id, new_match_type: new_match_type },
+              success: function( response )
+              {
+                var data = JSON.parse( response );
+                modal.close();
+
+                if ( data.success )
+                {
+                  var debugHtml = terms_build_debug_details_html( data.debug || null );
+                  var successDialog = $.alert({
+                    title: 'Sukces',
+                    columnClass: 'col-md-4 col-md-offset-4',
+                    content: ( data.message || 'Dopasowanie zmienione.' ) + debugHtml,
+                    type: 'green'
+                  });
+                  setTimeout( function() { successDialog.close(); }, 8000 );
+                  load_phrase_tables();
+                }
+                else
+                {
+                  var debugHtml = terms_build_debug_details_html( data.debug || null );
+                  $.alert({
+                    title: 'Blad',
+                    columnClass: 'col-md-4 col-md-offset-4',
+                    content: ( data.message || 'Nie udalo sie zmienic dopasowania.' ) + ( data.error ? '<br><small>' + data.error + '</small>' : '' ) + debugHtml,
+                    type: 'red'
+                  });
+                }
+              },
+              error: function()
+              {
+                modal.close();
+                $.alert({ title: 'Blad', columnClass: 'col-md-4 col-md-offset-4', content: 'Blad komunikacji z serwerem.', type: 'red' });
+              }
+            });
+
+            return false;
+          }
+        },
+        cancel: { text: 'Anuluj' }
+      }
+    });
+  });
+
+  $( 'body' ).on( 'click', '.terms-delete-keyword-btn', function()
+  {
+    var keyword_id = parseInt( $( this ).data( 'keyword-id' ), 10 );
+    var row_data = terms_keywords_table ? terms_keywords_table.row( $( this ).closest( 'tr' ) ).data() : null;
+    var keyword_text = row_data ? String( row_data.keyword_text || '' ) : '';
+
+    if ( !keyword_id ) return;
+
+    $.confirm({
+      title: 'Usun fraze',
+      columnClass: 'col-md-4 col-md-offset-4',
+      content: 'Czy na pewno usunac fraze <strong>' + $('<span>').text( keyword_text ).html() + '</strong>? Operacja zostanie wyslana do Google Ads API.',
+      type: 'red',
+      buttons: {
+        confirm: {
+          text: 'Usun',
+          btnClass: 'btn-red',
+          keys: [ 'enter' ],
+          action: function()
+          {
+            var modal = this;
+            modal.showLoading( true );
+
+            $.ajax({
+              url: '/campaign_terms/delete_keyword/',
+              type: 'POST',
+              data: { keyword_id: keyword_id },
+              success: function( response )
+              {
+                var data = JSON.parse( response );
+                modal.close();
+                var debugHtml = terms_build_debug_details_html( data.debug || null );
+
+                if ( data.success )
+                {
+                  $.alert({
+                    title: 'Sukces',
+                    columnClass: 'col-md-4 col-md-offset-4',
+                    content: ( data.message || 'Fraza zostala usunieta.' ) + debugHtml,
+                    type: 'green'
+                  });
+                  load_phrase_tables();
+                }
+                else
+                {
+                  $.alert({
+                    title: 'Blad',
+                    columnClass: 'col-md-4 col-md-offset-4',
+                    content: ( data.message || 'Nie udalo sie usunac frazy.' ) + ( data.error ? '<br><small>' + data.error + '</small>' : '' ) + debugHtml,
+                    type: 'red'
+                  });
+                }
+              },
+              error: function()
+              {
+                modal.close();
+                $.alert({ title: 'Blad', columnClass: 'col-md-4 col-md-offset-4', content: 'Blad komunikacji z serwerem.', type: 'red' });
+              }
+            });
+
+            return false;
+          }
+        },
+        cancel: { text: 'Anuluj' }
+      }
+    });
+  });
+
+  $( 'body' ).on( 'click', '#terms_add_keyword_btn', function()
+  {
+    var campaign_id = $( '#terms_campaign_id' ).val();
+    if ( !campaign_id )
+    {
+      $.alert({ title: 'Uwaga', columnClass: 'col-md-4 col-md-offset-4', content: 'Wybierz kampanie przed dodaniem frazy.', type: 'orange' });
+      return;
+    }
+
+    var ad_group_options = '';
+    $( '#terms_ad_group_id option' ).each( function()
+    {
+      var val = $( this ).val();
+      if ( val )
+        ad_group_options += '<option value="' + val + '">' + $('<span>').text( $( this ).text() ).html() + '</option>';
+    });
+
+    if ( !ad_group_options )
+    {
+      $.alert({ title: 'Uwaga', columnClass: 'col-md-4 col-md-offset-4', content: 'Brak grup reklam. Wybierz kampanie z grupami.', type: 'orange' });
+      return;
+    }
+
+    var selected_ad_group = $( '#terms_ad_group_id' ).val() || '';
+
+    $.confirm({
+      title: 'Dodaj fraze do grupy reklam',
+      columnClass: 'col-md-4 col-md-offset-4',
+      content:
+        '<div class="form-group" style="margin-bottom:10px;">' +
+          '<label for="add_kw_text" style="display:block;margin-bottom:6px;">Fraza</label>' +
+          '<input id="add_kw_text" type="text" class="form-control" placeholder="Wpisz fraze..." />' +
+        '</div>' +
+        '<div class="form-group" style="margin-bottom:10px;">' +
+          '<label for="add_kw_match_type" style="display:block;margin-bottom:6px;">Typ dopasowania</label>' +
+          '<select id="add_kw_match_type" class="form-control">' +
+            '<option value="BROAD" selected>Dopasowanie przyblizone</option>' +
+            '<option value="PHRASE">Dopasowanie do wyrazenia</option>' +
+            '<option value="EXACT">Dopasowanie scisle</option>' +
+          '</select>' +
+        '</div>' +
+        '<div class="form-group" style="margin-bottom:0;">' +
+          '<label for="add_kw_ad_group" style="display:block;margin-bottom:6px;">Grupa reklam</label>' +
+          '<select id="add_kw_ad_group" class="form-control">' + ad_group_options + '</select>' +
+        '</div>',
+      type: 'blue',
+      onContentReady: function()
+      {
+        if ( selected_ad_group )
+          this.$content.find( '#add_kw_ad_group' ).val( selected_ad_group );
+      },
+      buttons: {
+        confirm: {
+          text: 'Dodaj',
+          btnClass: 'btn-blue',
+          action: function()
+          {
+            var keyword_text = $.trim( this.$content.find( '#add_kw_text' ).val() || '' );
+            var match_type = this.$content.find( '#add_kw_match_type' ).val() || 'BROAD';
+            var ad_group_id = this.$content.find( '#add_kw_ad_group' ).val() || '';
+            var modal = this;
+
+            if ( keyword_text === '' )
+            {
+              $.alert({ title: 'Uwaga', columnClass: 'col-md-4 col-md-offset-4', content: 'Wpisz fraze do dodania.', type: 'orange' });
+              return false;
+            }
+
+            if ( !ad_group_id )
+            {
+              $.alert({ title: 'Uwaga', columnClass: 'col-md-4 col-md-offset-4', content: 'Wybierz grupe reklam.', type: 'orange' });
+              return false;
+            }
+
+            modal.showLoading( true );
+
+            $.ajax({
+              url: '/campaign_terms/add_keyword/',
+              type: 'POST',
+              data: {
+                campaign_id: campaign_id,
+                ad_group_id: ad_group_id,
+                keyword_text: keyword_text,
+                match_type: match_type
+              },
+              success: function( response )
+              {
+                var data = JSON.parse( response );
+                modal.close();
+
+                if ( data.success )
+                {
+                  var debugHtml = terms_build_debug_details_html( data.debug || null );
+                  var successDialog = $.alert({
+                    title: 'Sukces',
+                    columnClass: 'col-md-4 col-md-offset-4',
+                    content: ( data.message || 'Fraza zostala dodana.' )
+                      + '<br><small style="display:block;margin-top:8px;color:#64748B;">Zmiana moze byc widoczna w panelu Google Ads po 1-3 minutach.</small>'
+                      + debugHtml,
+                    type: 'green'
+                  });
+                  setTimeout( function() { successDialog.close(); }, 10000 );
+                  load_phrase_tables();
+                }
+                else
+                {
+                  var debugHtml = terms_build_debug_details_html( data.debug || null );
+                  $.alert({
+                    title: 'Blad',
+                    columnClass: 'col-md-4 col-md-offset-4',
+                    content: ( data.message || 'Nie udalo sie dodac frazy.' ) + ( data.error ? '<br><small>' + data.error + '</small>' : '' ) + debugHtml,
+                    type: 'red'
+                  });
+                }
+              },
+              error: function()
+              {
+                modal.close();
+                $.alert({ title: 'Blad', columnClass: 'col-md-4 col-md-offset-4', content: 'Blad komunikacji z serwerem.', type: 'red' });
+              }
+            });
+
+            return false;
+          }
+        },
+        cancel: { text: 'Anuluj' }
+      }
+    });
+  });
+
  terms_restore_ad_groups_collapsed();
  reset_all_tables();

--- a/templates/products/main_view.php
+++ b/templates/products/main_view.php
@@ -87,6 +87,7 @@
          <th>Grupa reklam</th>
          <th>URL</th>
          <th>Nazwa produktu</th>
+          <th title="Ostrzezenia produktowe"><i class="fa-solid fa-triangle-exclamation"></i></th>
          <th>Wyśw.</th>
          <th>Wyśw. (30d)</th>
          <th>Klik.</th>
@@ -119,7 +120,7 @@ var AI_OPENAI_ENABLED = <?= $openai_enabled ? 'true' : 'false'; ?>;
 var AI_CLAUDE_ENABLED = <?= $claude_enabled ? 'true' : 'false'; ?>;
 var AI_GEMINI_ENABLED = <?= $gemini_enabled ? 'true' : 'false'; ?>;
 var PRODUCTS_COLUMNS_STORAGE_KEY = 'products.columns.visibility';
-var PRODUCTS_LOCKED_COLUMNS = [ 0, 20 ];
+var PRODUCTS_LOCKED_COLUMNS = [ 0, 21 ];

 function show_toast( message, type )
 {
@@ -347,6 +348,7 @@ $( function()
      { width: '200px', name: 'ad_group_name' },
      { width: '120px', orderable: false, searchable: false },
      { name: 'name' },
+      { width: '35px', orderable: false, searchable: false, className: 'dt-center' },
      { width: '50px', name: 'impressions' },
      { width: '80px', name: 'impressions_30' },
      { width: '50px', name: 'clicks' },
@@ -363,12 +365,12 @@ $( function()
      { width: '190px', orderable: false, className: 'dt-center' }
    ],
    createdRow: function( row, data ) {
-      var cl4Val = $( data[19] ).val();
+      var cl4Val = $( data[20] ).val();
      if ( cl4Val && cl4Val.toLowerCase() === 'niedostępny' ) {
        $( row ).addClass( 'product-row-unavailable' );
      }
    },
-    order: [ [ 9, 'desc' ] ],
+    order: [ [ 10, 'desc' ] ],
    language: {
      processing: 'Ładowanie...',
      emptyTable: 'Brak produktów do wyświetlenia',
@@ -1826,6 +1828,28 @@ $( function()
    updateSelectedCount();
  });

+  $( 'body' ).on( 'click', '.product-warning-icon', function()
+  {
+    var warnings = $( this ).data( 'warnings' ) || '';
+    if ( !warnings ) return;
+
+    var lines = String( warnings ).split( '\n' );
+    var html = '<ul style="text-align:left;padding-left:18px;margin:0;">';
+    for ( var i = 0; i < lines.length; i++ )
+    {
+      if ( $.trim( lines[i] ) !== '' )
+        html += '<li style="margin-bottom:6px;">' + $('<span>').text( lines[i] ).html() + '</li>';
+    }
+    html += '</ul>';
+
+    $.alert({
+      title: 'Ostrzezenia produktu',
+      columnClass: 'col-md-5 col-md-offset-4',
+      content: html,
+      type: 'orange'
+    });
+  });
+
  $( 'body' ).on( 'change', '.products-col-toggle', function()
  {
    var col_index = Number( $( this ).data( 'col-index' ) );