Files
adsPRO/autoload/factory/class.Products.php
2026-03-26 23:26:44 +01:00

1399 lines
40 KiB
PHP

<?
namespace factory;
class Products
{
static private function is_product_core_field( $field )
{
return in_array( (string) $field, [
'custom_label_4',
'custom_label_3',
'title',
'description',
'google_product_category',
'product_url'
], true );
}
static public function delete_product( $product_id ) {
global $mdb;
$mdb -> delete( 'products', [ 'id' => $product_id ] );
return true;
}
static public function delete_products( $product_ids ) {
global $mdb;
if ( empty( $product_ids ) || !is_array( $product_ids ) ) {
return false;
}
foreach ( $product_ids as $product_id ) {
$mdb -> delete( 'products', [ 'id' => $product_id ] );
}
return true;
}
static public function get_product_comments( $product_id )
{
global $mdb;
return $mdb -> query( 'SELECT id, comment, date_add FROM products_comments WHERE product_id = \'' . $product_id . '\' ORDER BY date_add DESC' ) -> fetchAll( \PDO::FETCH_ASSOC );
}
static public function delete_product_comment( $comment_id )
{
global $mdb;
return $mdb -> delete( 'products_comments', [ 'id' => $comment_id ] );
}
static public function get_ad_group_delete_context( $ad_group_id )
{
global $mdb;
return $mdb -> query(
'SELECT
ag.id AS local_ad_group_id,
ag.campaign_id AS local_campaign_id,
ag.ad_group_id AS external_ad_group_id,
ag.ad_group_name,
c.client_id,
c.campaign_id AS external_campaign_id,
c.campaign_name,
c.advertising_channel_type,
cl.google_ads_customer_id
FROM campaign_ad_groups AS ag
INNER JOIN campaigns AS c ON c.id = ag.campaign_id
INNER JOIN clients AS cl ON cl.id = c.client_id
WHERE ag.id = :ad_group_id
LIMIT 1',
[ ':ad_group_id' => (int) $ad_group_id ]
) -> fetch( \PDO::FETCH_ASSOC );
}
static public function delete_ad_group_local( $ad_group_id )
{
global $mdb;
$ad_group_id = (int) $ad_group_id;
if ( $ad_group_id <= 0 )
{
return false;
}
$mdb -> update( 'campaign_ad_groups', [ 'status' => 'paused' ], [ 'id' => $ad_group_id ] );
return true;
}
static public function get_product_comment_by_date( $product_id, $date )
{
global $mdb;
return $mdb -> get( 'products_comments', [ 'id', 'comment' ], [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date ] ] );
}
static public function get_scope_alerts( $client_id, $campaign_id, $ad_group_id, $limit = 50 )
{
global $mdb;
$client_id = (int) $client_id;
$campaign_id = (int) $campaign_id;
$ad_group_id = (int) $ad_group_id;
$limit = max( 1, (int) $limit );
if ( $client_id <= 0 || $campaign_id <= 0 )
{
return [];
}
$where = [
'client_id' => $client_id,
'campaign_id' => $campaign_id
];
if ( $ad_group_id > 0 )
{
$where['ad_group_id'] = $ad_group_id;
}
$rows = $mdb -> select( 'campaign_alerts', [
'id',
'alert_type',
'message',
'date_detected',
'date_add'
], [
'AND' => $where,
'ORDER' => [
'date_detected' => 'DESC',
'id' => 'DESC'
],
'LIMIT' => $limit
] );
return is_array( $rows ) ? $rows : [];
}
static public function get_products_without_impressions_30( $client_id, $campaign_id, $ad_group_id = 0, $limit = 500 )
{
global $mdb;
$client_id = (int) $client_id;
$campaign_id = (int) $campaign_id;
$ad_group_id = (int) $ad_group_id;
$limit = max( 1, (int) $limit );
$limit = min( 2000, $limit );
if ( $client_id <= 0 || $campaign_id <= 0 )
{
return [];
}
$params = [
':client_id' => $client_id,
':campaign_id' => $campaign_id
];
$sql = 'SELECT
p.id AS product_id,
p.offer_id,
p.name,
p.title,
SUM( pa.impressions_30 ) AS impressions_30
FROM products_aggregate AS pa
INNER JOIN products AS p ON p.id = pa.product_id
INNER JOIN campaign_ad_groups AS ag ON ag.id = pa.ad_group_id
WHERE p.client_id = :client_id
AND pa.campaign_id = :campaign_id
AND ag.status = \'active\'';
if ( $ad_group_id > 0 )
{
$sql .= ' AND pa.ad_group_id = :ad_group_id';
$params[':ad_group_id'] = $ad_group_id;
}
$sql .= '
GROUP BY p.id, p.offer_id, p.name, p.title
HAVING COALESCE( SUM( pa.impressions_30 ), 0 ) = 0
ORDER BY COALESCE( NULLIF( TRIM( p.title ), \'\' ), NULLIF( TRIM( p.name ), \'\' ), p.offer_id ) ASC, p.id ASC
LIMIT ' . $limit;
try
{
$statement = $mdb -> query( $sql, $params );
if ( !$statement )
{
error_log( '[products] get_products_without_impressions_30 query returned no statement.' );
return [];
}
$rows = $statement -> fetchAll( \PDO::FETCH_ASSOC );
return is_array( $rows ) ? $rows : [];
}
catch ( \Throwable $e )
{
error_log( '[products] get_products_without_impressions_30 query error: ' . $e -> getMessage() );
return [];
}
}
static public function get_min_roas( $product_id )
{
global $mdb;
return $mdb -> get( 'products', 'min_roas', [ 'id' => $product_id ] );
}
static public function save_min_roas( $product_id, $min_roas )
{
global $mdb;
return $mdb -> update( 'products', [ 'min_roas' => $min_roas ], [ 'id' => $product_id ] );
}
static public function get_client_bestseller_settings( $client_id )
{
global $mdb;
$client_id = (int) $client_id;
if ( $client_id <= 0 )
{
return [
'bestseller_roas_entry' => null,
'bestseller_roas_exit' => null,
'min_conversions' => 10,
'cooldown_period' => 14
];
}
$row = $mdb -> query(
'SELECT
bestseller_roas_entry,
bestseller_roas_exit,
min_conversions,
cooldown_period
FROM clients
WHERE id = :client_id
LIMIT 1',
[ ':client_id' => $client_id ]
) -> fetch( \PDO::FETCH_ASSOC );
if ( !is_array( $row ) )
{
return [
'bestseller_roas_entry' => null,
'bestseller_roas_exit' => null,
'min_conversions' => 10,
'cooldown_period' => 14
];
}
$entry = isset( $row['bestseller_roas_entry'] ) ? trim( (string) $row['bestseller_roas_entry'] ) : '';
$exit = isset( $row['bestseller_roas_exit'] ) ? trim( (string) $row['bestseller_roas_exit'] ) : '';
$min_conversions = (int) ( $row['min_conversions'] ?? 10 );
$cooldown_period = (int) ( $row['cooldown_period'] ?? 14 );
return [
'bestseller_roas_entry' => $entry !== '' ? (float) $entry : null,
'bestseller_roas_exit' => $exit !== '' ? (float) $exit : null,
'min_conversions' => $min_conversions > 0 ? $min_conversions : 10,
'cooldown_period' => $cooldown_period > 0 ? $cooldown_period : 14
];
}
static public function save_client_bestseller_settings( $client_id, $settings )
{
global $mdb;
$client_id = (int) $client_id;
if ( $client_id <= 0 || !is_array( $settings ) )
{
return false;
}
$entry_raw = trim( (string) ( $settings['bestseller_roas_entry'] ?? '' ) );
$exit_raw = trim( (string) ( $settings['bestseller_roas_exit'] ?? '' ) );
$entry = is_numeric( $entry_raw ) ? round( (float) $entry_raw, 6 ) : null;
$exit = is_numeric( $exit_raw ) ? round( (float) $exit_raw, 6 ) : null;
$min_conversions = max( 0, (int) ( $settings['min_conversions'] ?? 10 ) );
$cooldown_period = max( 1, (int) ( $settings['cooldown_period'] ?? 14 ) );
return $mdb -> update( 'clients', [
'bestseller_roas_entry' => $entry,
'bestseller_roas_exit' => $exit,
'min_conversions' => $min_conversions,
'cooldown_period' => $cooldown_period
], [ 'id' => $client_id ] );
}
static public function get_client_bestseller_preview_stats( $client_id, $settings )
{
global $mdb;
$client_id = (int) $client_id;
if ( $client_id <= 0 || !is_array( $settings ) )
{
return [
'entry_count' => 0,
'cooldown_count' => 0,
'total_count' => 0
];
}
$entry_raw = trim( (string) ( $settings['bestseller_roas_entry'] ?? '' ) );
$exit_raw = trim( (string) ( $settings['bestseller_roas_exit'] ?? '' ) );
if ( !is_numeric( $entry_raw ) || !is_numeric( $exit_raw ) )
{
return [
'entry_count' => 0,
'cooldown_count' => 0,
'total_count' => 0
];
}
$entry = (float) $entry_raw;
$exit = (float) $exit_raw;
$min_conversions = max( 0, (float) ( $settings['min_conversions'] ?? 10 ) );
$cooldown_period = max( 1, (int) ( $settings['cooldown_period'] ?? 14 ) );
$rows = $mdb -> query(
'SELECT
p.id,
p.custom_label_4,
COALESCE( SUM( pa.cost_30 ), 0 ) AS cost_30,
COALESCE( SUM( pa.conversion_value_30 ), 0 ) AS conversion_value_30,
COALESCE( SUM( pa.conversions_30 ), 0 ) AS conversions_30
FROM products p
LEFT JOIN products_aggregate pa ON pa.product_id = p.id
WHERE p.client_id = :client_id
GROUP BY p.id, p.custom_label_4',
[ ':client_id' => $client_id ]
) -> fetchAll( \PDO::FETCH_ASSOC );
if ( empty( $rows ) )
{
return [
'entry_count' => 0,
'cooldown_count' => 0,
'total_count' => 0
];
}
$product_ids = [];
foreach ( $rows as $row )
{
$pid = (int) ( $row['id'] ?? 0 );
if ( $pid > 0 )
{
$product_ids[] = $pid;
}
}
if ( empty( $product_ids ) )
{
return [
'entry_count' => 0,
'cooldown_count' => 0,
'total_count' => 0
];
}
$history_by_product = [];
$history_rows = $mdb -> query(
'SELECT
h30.product_id,
h30.date_add,
CASE
WHEN SUM( h30.cost ) > 0 THEN ( SUM( h30.conversions_value ) / SUM( h30.cost ) ) * 100
ELSE 0
END AS roas
FROM products_history_30 h30
WHERE h30.product_id IN (' . implode( ',', array_map( 'intval', $product_ids ) ) . ')
GROUP BY h30.product_id, h30.date_add
ORDER BY h30.product_id ASC, h30.date_add DESC'
) -> fetchAll( \PDO::FETCH_ASSOC );
foreach ( (array) $history_rows as $history_row )
{
$pid = (int) ( $history_row['product_id'] ?? 0 );
if ( $pid <= 0 )
{
continue;
}
if ( !isset( $history_by_product[ $pid ] ) )
{
$history_by_product[ $pid ] = [];
}
$history_by_product[ $pid ][] = (float) ( $history_row['roas'] ?? 0 );
}
$entry_count = 0;
$cooldown_count = 0;
$total_count = 0;
foreach ( $rows as $row )
{
$product_id = (int) ( $row['id'] ?? 0 );
if ( $product_id <= 0 )
{
continue;
}
$cost_30 = (float) ( $row['cost_30'] ?? 0 );
$conversion_value_30 = (float) ( $row['conversion_value_30'] ?? 0 );
$conversions_30 = (float) ( $row['conversions_30'] ?? 0 );
$roas_30 = $cost_30 > 0 ? ( $conversion_value_30 / $cost_30 ) * 100 : 0;
$current_label = trim( (string) ( $row['custom_label_4'] ?? '' ) );
if ( $current_label !== '' && $current_label !== 'bestseller' )
{
continue;
}
$entry_met = $roas_30 >= $entry && $conversions_30 >= $min_conversions;
$is_bestseller = false;
$is_kept_by_cooldown = false;
if ( $entry_met )
{
$entry_count++;
$is_bestseller = true;
}
else if ( $current_label === 'bestseller' )
{
$roas_history = $history_by_product[ $product_id ] ?? [];
$has_full_window = count( $roas_history ) >= $cooldown_period;
$below_exit_all_days = true;
if ( !$has_full_window )
{
$below_exit_all_days = false;
}
else
{
for ( $i = 0; $i < $cooldown_period; $i++ )
{
if ( (float) $roas_history[ $i ] >= $exit )
{
$below_exit_all_days = false;
break;
}
}
}
$is_bestseller = !$below_exit_all_days;
$is_kept_by_cooldown = $is_bestseller;
}
if ( $is_bestseller )
{
$total_count++;
}
if ( $is_kept_by_cooldown )
{
$cooldown_count++;
}
}
return [
'entry_count' => $entry_count,
'cooldown_count' => $cooldown_count,
'total_count' => $total_count
];
}
static public function get_client_bestseller_preview_count( $client_id, $settings )
{
$stats = self::get_client_bestseller_preview_stats( $client_id, $settings );
return (int) ( $stats['total_count'] ?? 0 );
}
static private function build_scope_filters( &$sql, &$params, $campaign_id, $ad_group_id )
{
$campaign_id = (int) $campaign_id;
$ad_group_id = (int) $ad_group_id;
if ( $campaign_id > 0 )
{
$sql .= ' AND pa.campaign_id = :campaign_id';
$params[':campaign_id'] = $campaign_id;
}
if ( $ad_group_id > 0 )
{
$sql .= ' AND pa.ad_group_id = :ad_group_id';
$params[':ad_group_id'] = $ad_group_id;
}
$sql .= ' AND ag.status = \'active\'';
}
static public function get_products( $client_id, $search, $limit, $start, $order_name, $order_dir, $campaign_id = 0, $ad_group_id = 0, $custom_label_4 = '' )
{
global $mdb;
$limit = max( 1, (int) $limit );
$start = max( 0, (int) $start );
$order_dir = strtoupper( (string) $order_dir ) === 'ASC' ? 'ASC' : 'DESC';
$order_map = [
'offer_id' => 'offer_id',
'campaign_name' => 'campaign_name',
'ad_group_name' => 'ad_group_name',
'name' => 'name',
'custom_label_3' => 'custom_label_3',
'impressions' => 'impressions',
'impressions_30' => 'impressions_30',
'clicks' => 'clicks',
'clicks_30' => 'clicks_30',
'ctr' => 'ctr',
'cost' => 'cost',
'cpc' => 'cpc',
'conversions' => 'conversions',
'conversions_value' => 'conversions_value',
'roas' => 'roas',
'min_roas' => 'min_roas'
];
$order_sql = $order_map[ $order_name ] ?? 'clicks';
$params = [ ':client_id' => (int) $client_id ];
$sql = 'SELECT
p.id AS product_id,
p.offer_id,
p.min_roas,
COALESCE( NULLIF( TRIM( p.custom_label_3 ), \'\' ), \'\' ) AS custom_label_3,
pa.campaign_id AS campaign_id,
COALESCE( NULLIF( TRIM( c.campaign_name ), \'\' ), \'--- brak kampanii ---\' ) AS campaign_name,
CASE
WHEN pa.ad_group_id = 0 THEN \'PMax (bez grup reklam)\'
ELSE COALESCE( NULLIF( TRIM( ag.ad_group_name ), \'\' ), \'--- brak grupy reklam ---\' )
END AS ad_group_name,
pa.ad_group_id AS ad_group_id,
pa.campaign_id AS history_campaign_id,
pa.ad_group_id AS history_ad_group_id,
COALESCE( NULLIF( TRIM( p.title ), \'\' ), NULLIF( TRIM( p.name ), \'\' ), p.offer_id ) AS name,
SUM( pa.impressions_all_time ) AS impressions,
SUM( pa.impressions_30 ) AS impressions_30,
SUM( pa.clicks_all_time ) AS clicks,
SUM( pa.clicks_30 ) AS clicks_30,
CASE
WHEN SUM( pa.impressions_all_time ) > 0 THEN ROUND( SUM( pa.clicks_all_time ) / SUM( pa.impressions_all_time ) * 100, 2 )
ELSE 0
END AS ctr,
SUM( pa.cost_all_time ) AS cost,
CASE
WHEN SUM( pa.clicks_all_time ) > 0 THEN ROUND( SUM( pa.cost_all_time ) / SUM( pa.clicks_all_time ), 6 )
ELSE 0
END AS cpc,
SUM( pa.conversions_all_time ) AS conversions,
SUM( pa.conversion_value_all_time ) AS conversions_value,
CASE
WHEN SUM( pa.cost_all_time ) > 0 THEN ROUND( SUM( pa.conversion_value_all_time ) / SUM( pa.cost_all_time ) * 100, 2 )
ELSE 0
END AS roas
FROM products_aggregate AS pa
INNER JOIN products AS p ON p.id = pa.product_id
LEFT JOIN campaigns AS c ON c.id = pa.campaign_id
LEFT JOIN campaign_ad_groups AS ag ON ag.id = pa.ad_group_id
WHERE p.client_id = :client_id';
self::build_scope_filters( $sql, $params, $campaign_id, $ad_group_id );
if ( $search )
{
$sql .= ' AND (
p.name LIKE :search
OR p.title LIKE :search
OR p.offer_id LIKE :search
OR p.custom_label_4 LIKE :search
OR c.campaign_name LIKE :search
OR ag.ad_group_name LIKE :search
)';
$params[':search'] = '%' . $search . '%';
}
if ( $custom_label_4 !== '' )
{
$sql .= ' AND p.custom_label_4 LIKE :custom_label_4';
$params[':custom_label_4'] = '%' . $custom_label_4 . '%';
}
$sql .= ' GROUP BY p.id, p.offer_id, p.min_roas, p.custom_label_3, p.name, p.title, pa.campaign_id, c.campaign_name, pa.ad_group_id, ag.ad_group_name';
$sql .= ' ORDER BY ' . $order_sql . ' ' . $order_dir . ', product_id DESC LIMIT ' . $start . ', ' . $limit;
return $mdb -> query( $sql, $params ) -> fetchAll( \PDO::FETCH_ASSOC );
}
public static function get_roas_bounds( int $client_id, ?string $search = null, int $campaign_id = 0, int $ad_group_id = 0, string $custom_label_4 = '' ): array
{
global $mdb;
$params = [ ':client_id' => $client_id ];
$sql = 'SELECT MIN( p.min_roas ) AS min_roas,
MAX(
CASE
WHEN COALESCE( pa.cost_all_time, 0 ) > 0 THEN ROUND( COALESCE( pa.conversion_value_all_time, 0 ) / pa.cost_all_time * 100, 2 )
ELSE 0
END
) AS max_roas
FROM products_aggregate AS pa
INNER JOIN products AS p ON p.id = pa.product_id
LEFT JOIN campaigns AS c ON c.id = pa.campaign_id
LEFT JOIN campaign_ad_groups AS ag ON ag.id = pa.ad_group_id
WHERE p.client_id = :client_id
AND pa.conversions_all_time > 10';
self::build_scope_filters( $sql, $params, $campaign_id, $ad_group_id );
if ( $search )
{
$sql .= ' AND (
p.name LIKE :search
OR p.title LIKE :search
OR p.offer_id LIKE :search
OR p.custom_label_4 LIKE :search
OR c.campaign_name LIKE :search
OR ag.ad_group_name LIKE :search
)';
$params[':search'] = '%' . $search . '%';
}
if ( $custom_label_4 !== '' )
{
$sql .= ' AND p.custom_label_4 LIKE :custom_label_4';
$params[':custom_label_4'] = '%' . $custom_label_4 . '%';
}
$row = $mdb -> query( $sql, $params ) -> fetch( \PDO::FETCH_ASSOC );
return [
'min' => isset( $row['min_roas'] ) ? (float) $row['min_roas'] : 0.0,
'max' => isset( $row['max_roas'] ) ? (float) $row['max_roas'] : 0.0,
];
}
static public function get_account_conversion_rate( $client_id )
{
global $mdb;
$row = $mdb -> query(
'SELECT SUM( pa.clicks_all_time ) AS total_clicks,
SUM( pa.conversions_all_time ) AS total_conversions
FROM products_aggregate AS pa
INNER JOIN products AS p ON p.id = pa.product_id
INNER JOIN campaign_ad_groups AS ag ON ag.id = pa.ad_group_id
WHERE p.client_id = :client_id
AND ag.status = \'active\'
AND pa.clicks_all_time > 0',
[ ':client_id' => (int) $client_id ]
) -> fetch( \PDO::FETCH_ASSOC );
$total_clicks = (float) ( $row['total_clicks'] ?? 0 );
$total_conversions = (float) ( $row['total_conversions'] ?? 0 );
if ( $total_clicks <= 0 ) return 0;
return $total_conversions / $total_clicks;
}
static public function get_records_total_products( $client_id, $search, $campaign_id = 0, $ad_group_id = 0, $custom_label_4 = '' )
{
global $mdb;
$params = [ ':client_id' => (int) $client_id ];
$sql = 'SELECT COUNT(0)
FROM (
SELECT p.id
FROM products_aggregate AS pa
INNER JOIN products AS p ON p.id = pa.product_id
LEFT JOIN campaigns AS c ON c.id = pa.campaign_id
LEFT JOIN campaign_ad_groups AS ag ON ag.id = pa.ad_group_id
WHERE p.client_id = :client_id';
self::build_scope_filters( $sql, $params, $campaign_id, $ad_group_id );
if ( $search )
{
$sql .= ' AND (
p.name LIKE :search
OR p.title LIKE :search
OR p.offer_id LIKE :search
OR p.custom_label_4 LIKE :search
OR c.campaign_name LIKE :search
OR ag.ad_group_name LIKE :search
)';
$params[':search'] = '%' . $search . '%';
}
if ( $custom_label_4 !== '' )
{
$sql .= ' AND p.custom_label_4 LIKE :custom_label_4';
$params[':custom_label_4'] = '%' . $custom_label_4 . '%';
}
$sql .= ' GROUP BY p.id, pa.campaign_id, pa.ad_group_id
) AS grouped_rows';
return $mdb -> query( $sql, $params ) -> fetchColumn();
}
static public function get_product_full_context( $product_id )
{
global $mdb;
return $mdb -> query(
'SELECT
p.id,
p.offer_id,
p.name,
p.min_roas,
COALESCE( SUM( pa.impressions_all_time ), 0 ) AS impressions,
COALESCE( SUM( pa.impressions_30 ), 0 ) AS impressions_30,
COALESCE( SUM( pa.clicks_all_time ), 0 ) AS clicks,
COALESCE( SUM( pa.clicks_30 ), 0 ) AS clicks_30,
CASE
WHEN COALESCE( SUM( pa.impressions_all_time ), 0 ) > 0
THEN ROUND( COALESCE( SUM( pa.clicks_all_time ), 0 ) / COALESCE( SUM( pa.impressions_all_time ), 0 ) * 100, 2 )
ELSE 0
END AS ctr,
COALESCE( SUM( pa.cost_all_time ), 0 ) AS cost,
CASE
WHEN COALESCE( SUM( pa.clicks_all_time ), 0 ) > 0
THEN ROUND( COALESCE( SUM( pa.cost_all_time ), 0 ) / COALESCE( SUM( pa.clicks_all_time ), 0 ), 6 )
ELSE 0
END AS cpc,
COALESCE( SUM( pa.conversions_all_time ), 0 ) AS conversions,
COALESCE( SUM( pa.conversion_value_all_time ), 0 ) AS conversions_value,
CASE
WHEN COALESCE( SUM( pa.cost_all_time ), 0 ) > 0
THEN ROUND( COALESCE( SUM( pa.conversion_value_all_time ), 0 ) / COALESCE( SUM( pa.cost_all_time ), 0 ) * 100, 2 )
ELSE 0
END AS roas
FROM products AS p
LEFT JOIN products_aggregate AS pa ON pa.product_id = p.id
WHERE p.id = :pid
GROUP BY p.id, p.offer_id, p.name, p.min_roas',
[ ':pid' => $product_id ]
) -> fetch( \PDO::FETCH_ASSOC );
}
static public function get_distinct_custom_label_4( $client_id )
{
global $mdb;
$client_id = (int) $client_id;
if ( $client_id <= 0 )
{
return [];
}
$rows = $mdb -> query(
"SELECT DISTINCT p.custom_label_4
FROM products p
WHERE p.client_id = :client_id
AND p.custom_label_4 IS NOT NULL
AND p.custom_label_4 != ''
ORDER BY p.custom_label_4 ASC",
[ ':client_id' => $client_id ]
) -> fetchAll( \PDO::FETCH_COLUMN );
return $rows ?: [];
}
static public function get_product_data( $product_id, $field )
{
global $mdb;
$product_id = (int) $product_id;
$field = trim( (string) $field );
if ( $product_id <= 0 || $field === '' )
{
return null;
}
if ( !self::is_product_core_field( $field ) )
{
return null;
}
return $mdb -> get( 'products', $field, [ 'id' => $product_id ] );
}
static public function get_product_name( $product_id )
{
global $mdb;
$product_id = (int) $product_id;
if ( $product_id <= 0 )
{
return null;
}
return $mdb -> get( 'products', 'name', [ 'id' => $product_id ] );
}
static public function get_product_merchant_context( $product_id )
{
global $mdb;
return $mdb -> query(
'SELECT
p.id AS product_id,
p.client_id,
p.offer_id,
cl.google_merchant_account_id
FROM products AS p
INNER JOIN clients AS cl ON cl.id = p.client_id
WHERE p.id = :product_id
LIMIT 1',
[ ':product_id' => (int) $product_id ]
) -> fetch( \PDO::FETCH_ASSOC );
}
static public function add_product_merchant_sync_log( $row )
{
global $mdb;
$data = [
'product_id' => (int) ( $row['product_id'] ?? 0 ),
'field_name' => (string) ( $row['field_name'] ?? '' ),
'old_value' => isset( $row['old_value'] ) ? (string) $row['old_value'] : null,
'new_value' => isset( $row['new_value'] ) ? (string) $row['new_value'] : null,
'sync_status' => (string) ( $row['sync_status'] ?? 'pending' ),
'sync_source' => (string) ( $row['sync_source'] ?? 'products_ui' ),
'merchant_account_id' => isset( $row['merchant_account_id'] ) ? (string) $row['merchant_account_id'] : null,
'merchant_product_id' => isset( $row['merchant_product_id'] ) ? (string) $row['merchant_product_id'] : null,
'offer_id' => isset( $row['offer_id'] ) ? (string) $row['offer_id'] : null,
'api_response' => isset( $row['api_response'] ) ? (string) $row['api_response'] : null,
'error_message' => isset( $row['error_message'] ) ? (string) $row['error_message'] : null,
'date_add' => date( 'Y-m-d H:i:s' )
];
if ( $data['product_id'] <= 0 || trim( $data['field_name'] ) === '' )
{
return false;
}
return $mdb -> insert( 'products_merchant_sync_log', $data );
}
static public function get_product_merchant_sync_logs( $product_id, $limit = 50 )
{
global $mdb;
$product_id = (int) $product_id;
$limit = max( 1, (int) $limit );
if ( $product_id <= 0 )
{
return [];
}
return $mdb -> query(
'SELECT
id,
field_name,
old_value,
new_value,
sync_status,
sync_source,
merchant_account_id,
merchant_product_id,
offer_id,
error_message,
date_add
FROM products_merchant_sync_log
WHERE product_id = :product_id
ORDER BY id DESC
LIMIT ' . $limit,
[ ':product_id' => $product_id ]
) -> fetchAll( \PDO::FETCH_ASSOC );
}
static public function delete_product_merchant_sync_log( $log_id )
{
global $mdb;
$log_id = (int) $log_id;
if ( $log_id <= 0 )
{
return false;
}
$pdo = $mdb -> delete( 'products_merchant_sync_log', [ 'id' => $log_id ] );
return $pdo -> rowCount() > 0;
}
static public function get_product_ads_keyword_context( $product_id )
{
global $mdb;
return $mdb -> query(
'SELECT
p.id AS product_id,
p.client_id,
cl.google_ads_customer_id
FROM products AS p
INNER JOIN clients AS cl ON cl.id = p.client_id
WHERE p.id = :product_id
LIMIT 1',
[ ':product_id' => (int) $product_id ]
) -> fetch( \PDO::FETCH_ASSOC );
}
static public function get_cached_keyword_planner_terms( $product_id, $source_url, $limit = 15 )
{
global $mdb;
$product_id = (int) $product_id;
$source_url = trim( (string) $source_url );
$limit = max( 1, (int) $limit );
if ( $product_id <= 0 || $source_url === '' )
{
return [];
}
return $mdb -> query(
'SELECT keyword_text, avg_monthly_searches, competition, competition_index
FROM products_keyword_planner_terms
WHERE product_id = :product_id
AND source_url = :source_url
ORDER BY avg_monthly_searches DESC, keyword_text ASC
LIMIT ' . $limit,
[
':product_id' => $product_id,
':source_url' => $source_url
]
) -> fetchAll( \PDO::FETCH_ASSOC );
}
static public function replace_keyword_planner_terms( $product_id, $source_url, $customer_id, $terms )
{
global $mdb;
$product_id = (int) $product_id;
$source_url = trim( (string) $source_url );
$customer_id = trim( (string) $customer_id );
$terms = is_array( $terms ) ? $terms : [];
if ( $product_id <= 0 || $source_url === '' )
{
return false;
}
$mdb -> delete( 'products_keyword_planner_terms', [
'AND' => [
'product_id' => $product_id,
'source_url' => $source_url
]
] );
if ( empty( $terms ) )
{
return true;
}
foreach ( $terms as $term )
{
$keyword_text = trim( (string) ( $term['keyword'] ?? '' ) );
if ( $keyword_text === '' )
{
continue;
}
$mdb -> insert( 'products_keyword_planner_terms', [
'product_id' => $product_id,
'source_url' => $source_url,
'keyword_text' => mb_substr( $keyword_text, 0, 255 ),
'avg_monthly_searches' => (int) ( $term['avg_monthly_searches'] ?? 0 ),
'competition' => $term['competition'] ?? null,
'competition_index' => isset( $term['competition_index'] ) ? (int) $term['competition_index'] : null,
'source_customer_id' => $customer_id !== '' ? $customer_id : null,
'date_add' => date( 'Y-m-d H:i:s' )
] );
}
return true;
}
static public function set_product_data( $product_id, $field, $value )
{
global $mdb;
$product_id = (int) $product_id;
$field = trim( (string) $field );
if ( $product_id <= 0 || $field === '' )
{
return false;
}
$result = false;
if ( self::is_product_core_field( $field ) )
{
$update_data = [ $field => $value ];
if ( $field === 'product_url' )
{
$product_url = trim( (string) $value );
if ( $product_url === '' || in_array( strtolower( $product_url ), [ '0', '-', 'null' ], true ) )
{
$update_data['product_url'] = null;
}
else
{
$update_data['merchant_url_not_found'] = 0;
}
$update_data['merchant_url_last_check'] = date( 'Y-m-d H:i:s' );
}
$result = $mdb -> update( 'products', $update_data, [ 'id' => $product_id ] );
}
return $result;
}
static public function get_product_history( $client_id, $product_id, $start, $limit, $campaign_id = 0, $ad_group_id = 0 )
{
global $mdb;
$limit = max( 1, (int) $limit );
$start = max( 0, (int) $start );
return $mdb -> query(
'SELECT
MAX( ph.id ) AS id,
SUM( ph.impressions ) AS impressions,
SUM( ph.clicks ) AS clicks,
CASE WHEN SUM( ph.impressions ) > 0 THEN ROUND( SUM( ph.clicks ) / SUM( ph.impressions ) * 100, 2 ) ELSE 0 END AS ctr,
SUM( ph.cost ) AS cost,
SUM( ph.conversions ) AS conversions,
SUM( ph.conversions_value ) AS conversions_value,
ph.date_add
FROM products_history AS ph
INNER JOIN products AS p ON p.id = ph.product_id
WHERE ph.product_id = :product_id
AND p.client_id = :client_id
AND ph.campaign_id = :campaign_id
AND ph.ad_group_id = :ad_group_id
GROUP BY ph.date_add
ORDER BY ph.date_add DESC
LIMIT ' . $start . ', ' . $limit,
[
':product_id' => (int) $product_id,
':client_id' => (int) $client_id,
':campaign_id' => (int) $campaign_id,
':ad_group_id' => (int) $ad_group_id
]
) -> fetchAll( \PDO::FETCH_ASSOC );
}
static public function get_records_total_product_history( $client_id, $product_id, $campaign_id = 0, $ad_group_id = 0 )
{
global $mdb;
return $mdb -> query(
'SELECT COUNT( DISTINCT ph.date_add )
FROM products_history AS ph
INNER JOIN products AS p ON p.id = ph.product_id
WHERE ph.product_id = :product_id
AND p.client_id = :client_id
AND ph.campaign_id = :campaign_id
AND ph.ad_group_id = :ad_group_id',
[
':product_id' => (int) $product_id,
':client_id' => (int) $client_id,
':campaign_id' => (int) $campaign_id,
':ad_group_id' => (int) $ad_group_id
]
) -> fetchColumn();
}
static public function get_product_history_30( $client_id, $product_id, $start, $limit, $campaign_id = 0, $ad_group_id = 0 )
{
global $mdb;
return $mdb -> query(
'SELECT ph3.*
FROM products_history_30 AS ph3
INNER JOIN products AS p ON p.id = ph3.product_id
WHERE ph3.product_id = :product_id
AND p.client_id = :client_id
AND ph3.campaign_id = :campaign_id
AND ph3.ad_group_id = :ad_group_id
ORDER BY ph3.date_add ASC
LIMIT ' . (int) $start . ', ' . (int) $limit,
[
':product_id' => (int) $product_id,
':client_id' => (int) $client_id,
':campaign_id' => (int) $campaign_id,
':ad_group_id' => (int) $ad_group_id
]
) -> fetchAll( \PDO::FETCH_ASSOC );
}
static public function get_impressions_30( $product_id, $campaign_id = null, $ad_group_id = null )
{
global $mdb;
$sql = 'SELECT COALESCE( SUM( impressions ), 0 ) AS total
FROM products_history
WHERE product_id = :product_id
AND date_add >= :date_from';
$params = [
':product_id' => (int) $product_id,
':date_from' => date( 'Y-m-d', strtotime( '-30 days', time() ) )
];
if ( $campaign_id !== null )
{
$sql .= ' AND campaign_id = :campaign_id';
$params[':campaign_id'] = (int) $campaign_id;
}
if ( $ad_group_id !== null )
{
$sql .= ' AND ad_group_id = :ad_group_id';
$params[':ad_group_id'] = (int) $ad_group_id;
}
return $mdb -> query( $sql, $params ) -> fetchColumn();
}
static public function get_clicks_30( $product_id, $campaign_id = null, $ad_group_id = null )
{
global $mdb;
$sql = 'SELECT COALESCE( SUM( clicks ), 0 ) AS total
FROM products_history
WHERE product_id = :product_id
AND date_add >= :date_from';
$params = [
':product_id' => (int) $product_id,
':date_from' => date( 'Y-m-d', strtotime( '-30 days', time() ) )
];
if ( $campaign_id !== null )
{
$sql .= ' AND campaign_id = :campaign_id';
$params[':campaign_id'] = (int) $campaign_id;
}
if ( $ad_group_id !== null )
{
$sql .= ' AND ad_group_id = :ad_group_id';
$params[':ad_group_id'] = (int) $ad_group_id;
}
return $mdb -> query( $sql, $params ) -> fetchColumn();
}
static public function add_product_comment( $product_id, $comment, $date = null )
{
global $mdb;
if ( !$date )
$date = date( 'Y-m-d' );
else
$date = date( 'Y-m-d', strtotime( $date ) );
if ( $mdb -> count( 'products_comments', [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date ] ] ) )
return $mdb -> update( 'products_comments', [ 'comment' => $comment ], [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date ] ] );
else
return $mdb -> insert( 'products_comments', [ 'product_id' => $product_id, 'comment' => $comment, 'date_add' => $date ] );
}
static public function get_product_scope_context( $product_id )
{
global $mdb;
return $mdb -> query(
'SELECT
p.id,
p.client_id,
p.offer_id,
p.name,
cl.google_ads_customer_id,
cl.google_merchant_account_id
FROM products AS p
INNER JOIN clients AS cl ON cl.id = p.client_id
WHERE p.id = :product_id
LIMIT 1',
[ ':product_id' => (int) $product_id ]
) -> fetch( \PDO::FETCH_ASSOC );
}
static public function get_campaign_scope_context( $campaign_id )
{
global $mdb;
return $mdb -> query(
'SELECT id, client_id, campaign_id, campaign_name
FROM campaigns
WHERE id = :campaign_id
LIMIT 1',
[ ':campaign_id' => (int) $campaign_id ]
) -> fetch( \PDO::FETCH_ASSOC );
}
static public function get_ad_group_scope_context( $ad_group_id )
{
global $mdb;
return $mdb -> query(
'SELECT id, campaign_id, ad_group_id, ad_group_name
FROM campaign_ad_groups
WHERE id = :ad_group_id
LIMIT 1',
[ ':ad_group_id' => (int) $ad_group_id ]
) -> fetch( \PDO::FETCH_ASSOC );
}
static private function get_next_local_campaign_external_id( $client_id )
{
global $mdb;
$min_external_id = (int) $mdb -> query(
'SELECT MIN( campaign_id )
FROM campaigns
WHERE client_id = :client_id',
[ ':client_id' => (int) $client_id ]
) -> fetchColumn();
if ( $min_external_id < 0 )
{
return $min_external_id - 1;
}
return -1;
}
static private function get_next_local_ad_group_external_id( $campaign_id )
{
global $mdb;
$min_external_id = (int) $mdb -> query(
'SELECT MIN( ad_group_id )
FROM campaign_ad_groups
WHERE campaign_id = :campaign_id',
[ ':campaign_id' => (int) $campaign_id ]
) -> fetchColumn();
if ( $min_external_id < 0 )
{
return $min_external_id - 1;
}
return -1;
}
static public function create_local_campaign( $client_id, $campaign_name )
{
global $mdb;
$client_id = (int) $client_id;
$campaign_name = trim( (string) $campaign_name );
if ( $client_id <= 0 || $campaign_name === '' )
{
return 0;
}
$existing_campaign_id = (int) $mdb -> get( 'campaigns', 'id', [
'AND' => [
'client_id' => $client_id,
'campaign_name' => $campaign_name
]
] );
if ( $existing_campaign_id > 0 )
{
return $existing_campaign_id;
}
$mdb -> insert( 'campaigns', [
'client_id' => $client_id,
'campaign_id' => self::get_next_local_campaign_external_id( $client_id ),
'campaign_name' => $campaign_name
] );
return (int) $mdb -> id();
}
static public function create_local_ad_group( $campaign_id, $ad_group_name )
{
global $mdb;
$campaign_id = (int) $campaign_id;
$ad_group_name = trim( (string) $ad_group_name );
if ( $campaign_id <= 0 || $ad_group_name === '' )
{
return 0;
}
$existing_ad_group_id = (int) $mdb -> get( 'campaign_ad_groups', 'id', [
'AND' => [
'campaign_id' => $campaign_id,
'ad_group_name' => $ad_group_name
]
] );
if ( $existing_ad_group_id > 0 )
{
return $existing_ad_group_id;
}
$mdb -> insert( 'campaign_ad_groups', [
'campaign_id' => $campaign_id,
'ad_group_id' => self::get_next_local_ad_group_external_id( $campaign_id ),
'ad_group_name' => $ad_group_name,
'impressions_30' => 0,
'clicks_30' => 0,
'cost_30' => 0,
'conversions_30' => 0,
'conversion_value_30' => 0,
'roas_30' => 0,
'impressions_all_time' => 0,
'clicks_all_time' => 0,
'cost_all_time' => 0,
'conversions_all_time' => 0,
'conversion_value_all_time' => 0,
'roas_all_time' => 0,
'date_sync' => date( 'Y-m-d' )
] );
return (int) $mdb -> id();
}
static public function assign_product_scope( $product_id, $campaign_id, $ad_group_id )
{
global $mdb;
$product_id = (int) $product_id;
$campaign_id = (int) $campaign_id;
$ad_group_id = (int) $ad_group_id;
if ( $product_id <= 0 || $campaign_id <= 0 || $ad_group_id <= 0 )
{
return false;
}
$product = self::get_product_scope_context( $product_id );
if ( !$product )
{
return false;
}
$campaign_client_id = (int) $mdb -> get( 'campaigns', 'client_id', [ 'id' => $campaign_id ] );
if ( $campaign_client_id <= 0 || $campaign_client_id !== (int) $product['client_id'] )
{
return false;
}
$ad_group_campaign_id = (int) $mdb -> get( 'campaign_ad_groups', 'campaign_id', [ 'id' => $ad_group_id ] );
if ( $ad_group_campaign_id <= 0 || $ad_group_campaign_id !== $campaign_id )
{
return false;
}
$scope_exists = (int) $mdb -> count( 'products_aggregate', [
'AND' => [
'product_id' => $product_id,
'campaign_id' => $campaign_id,
'ad_group_id' => $ad_group_id
]
] ) > 0;
if ( $scope_exists )
{
return true;
}
return $mdb -> insert( 'products_aggregate', [
'product_id' => $product_id,
'campaign_id' => $campaign_id,
'ad_group_id' => $ad_group_id,
'impressions_30' => 0,
'clicks_30' => 0,
'ctr_30' => 0,
'cost_30' => 0,
'conversions_30' => 0,
'conversion_value_30' => 0,
'roas_30' => 0,
'impressions_all_time' => 0,
'clicks_all_time' => 0,
'ctr_all_time' => 0,
'cost_all_time' => 0,
'conversions_all_time' => 0,
'conversion_value_all_time' => 0,
'roas_all_time' => 0,
'date_sync' => date( 'Y-m-d' )
] );
}
}