216 lines
8.3 KiB
JSON
216 lines
8.3 KiB
JSON
{
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"created_at": "2026-05-15T12:04:47+02:00",
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"client": "aruba.rzeszow.pl",
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"task": "check_budget_usage",
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"task_name": "Sprawdzenie wykorzystania budzetu",
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"currency_code": "PLN",
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"campaigns": [
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{
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"campaign_id": "19591441631",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"budget_id": "12306310240",
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"budget_name": "[Search] brand",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 10000000,
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"expected_7d_micros": 70000000,
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"cost_7d_micros": 80376166,
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"avg_daily_cost_micros": 11482309,
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"usage_percent": 114.8,
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"pacing_label": "blisko limitu",
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"conversions": 4.0,
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"conversions_value": 866.01,
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"roas": 10.77,
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"search_impression_share": 0.8441558441558441,
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"search_budget_lost_impression_share": 0.12987012987012986,
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"search_rank_lost_impression_share": 0.025974025974025976,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "ok",
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"action": "bez zmiany budzetu",
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"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 10000000,
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"recommended_daily_budget_micros": 10000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "22926581178",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"budget_id": "14863827518",
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"budget_name": "[PLA] produkty (bestsellers)",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 35000000,
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"expected_7d_micros": 245000000,
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"cost_7d_micros": 268540000,
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"avg_daily_cost_micros": 38362857,
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"usage_percent": 109.6,
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"pacing_label": "blisko limitu",
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"conversions": 4.0,
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"conversions_value": 916.5,
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"roas": 3.41,
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"search_impression_share": 0.2133148645138949,
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"search_budget_lost_impression_share": 0.7865985628949874,
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"search_rank_lost_impression_share": 8.657259111765215e-05,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "wysokie",
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"action": "rozważ podniesienie budżetu",
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"reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc",
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"suggested_budget_change_percent": 30,
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"current_daily_budget_micros": 35000000,
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"recommended_daily_budget_micros": 45500000,
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"budget_delta_micros": 10500000,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "20561423980",
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"campaign_name": "[DSA] produkty",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"budget_id": "12961844362",
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"budget_name": "[DSA] produkty",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 40000000,
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"expected_7d_micros": 280000000,
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"cost_7d_micros": 283727909,
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"avg_daily_cost_micros": 40532558,
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"usage_percent": 101.3,
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"pacing_label": "blisko limitu",
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"conversions": 4.0,
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"conversions_value": 879.0,
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"roas": 3.1,
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"search_impression_share": 0.0999,
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"search_budget_lost_impression_share": 0.32168330955777463,
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"search_rank_lost_impression_share": 0.6458557745494774,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "wysokie",
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"action": "rozważ podniesienie budżetu",
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"reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc",
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"suggested_budget_change_percent": 25,
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"current_daily_budget_micros": 40000000,
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"recommended_daily_budget_micros": 50000000,
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"budget_delta_micros": 10000000,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "21260050298",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"budget_id": "13563579520",
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"budget_name": "[PMax] products (catch-all)",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 90000000,
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"expected_7d_micros": 630000000,
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"cost_7d_micros": 625743842,
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"avg_daily_cost_micros": 89391977,
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"usage_percent": 99.3,
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"pacing_label": "blisko limitu",
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"conversions": 37.99,
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"conversions_value": 3919.19,
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"roas": 6.26,
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"search_impression_share": 0.3808938308564097,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.6191061691435903,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "ok",
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"action": "bez zmiany budzetu",
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"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 90000000,
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"recommended_daily_budget_micros": 90000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "23845634304",
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"campaign_name": "[PMax] bestsellery",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"budget_id": "15584883079",
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"budget_name": "[PMax] bestsellery",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 35000000,
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"expected_7d_micros": 245000000,
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"cost_7d_micros": 0,
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"avg_daily_cost_micros": 0,
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"usage_percent": 0.0,
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"pacing_label": "brak wydatkow",
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"conversions": 0.0,
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"conversions_value": 0.0,
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"roas": 0,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "do sprawdzenia",
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"action": "sprawdz brak wydatkow",
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"reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 35000000,
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"recommended_daily_budget_micros": 35000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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}
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],
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"scope": [
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{
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"area": "Wydatki 7 dni",
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"check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego."
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},
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{
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"area": "Pacing",
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"check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu."
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},
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{
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"area": "Utrata wyswietlania przez budzet",
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"check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii."
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},
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{
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"area": "Brak wydatkow",
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"check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach."
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},
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{
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"area": "Budzet wspoldzielony",
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"check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu."
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}
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],
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"out_of_scope": [
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"zmiany stawek i strategii ustalania stawek",
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"ocena Docelowego ROAS albo Docelowego CPA",
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"analiza zapytan, wykluczen i jakosci ruchu",
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"wdrazanie zmian budzetowych na koncie"
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],
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"knowledge_rules": [
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{
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"id": "smart_bidding_sequential_budget_and_target_changes",
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"topic": "strategie_stawek",
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"rule_type": "warning",
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"condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
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"recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
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"risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
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"source": "manual"
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}
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],
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"warnings": [],
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"budget_changes": [],
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"changes": []
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} |