190 lines
5.4 KiB
JSON
190 lines
5.4 KiB
JSON
{
|
|
"created_at": "2026-05-15T12:04:51+02:00",
|
|
"client": "aruba.rzeszow.pl",
|
|
"task": "check_account_anomalies",
|
|
"task_name": "Sprawdzenie anomalii konta",
|
|
"currency_code": "PLN",
|
|
"recent_period": {
|
|
"label": "ostatnie 7 zakonczonych dni",
|
|
"start": "2026-05-08",
|
|
"end": "2026-05-14"
|
|
},
|
|
"previous_period": {
|
|
"label": "poprzednie 7 dni",
|
|
"start": "2026-05-01",
|
|
"end": "2026-05-07"
|
|
},
|
|
"account_summary": [
|
|
{
|
|
"metric": "Koszt",
|
|
"previous": "1230.03 PLN",
|
|
"recent": "1258.39 PLN",
|
|
"change_percent": "+2.3%"
|
|
},
|
|
{
|
|
"metric": "Klikniecia",
|
|
"previous": "915",
|
|
"recent": "1013",
|
|
"change_percent": "+10.7%"
|
|
},
|
|
{
|
|
"metric": "Wyswietlenia",
|
|
"previous": "42251",
|
|
"recent": "52510",
|
|
"change_percent": "+24.3%"
|
|
},
|
|
{
|
|
"metric": "Konwersje",
|
|
"previous": "45.96",
|
|
"recent": "49.99",
|
|
"change_percent": "+8.8%"
|
|
},
|
|
{
|
|
"metric": "Wartosc konwersji",
|
|
"previous": "10128.68 PLN",
|
|
"recent": "6580.70 PLN",
|
|
"change_percent": "-35.0%"
|
|
},
|
|
{
|
|
"metric": "CTR",
|
|
"previous": "2.2%",
|
|
"recent": "1.9%",
|
|
"change_percent": "-11.1%"
|
|
},
|
|
{
|
|
"metric": "Sredni CPC",
|
|
"previous": "1.34 PLN",
|
|
"recent": "1.24 PLN",
|
|
"change_percent": "-7.6%"
|
|
},
|
|
{
|
|
"metric": "ROAS",
|
|
"previous": "8.23",
|
|
"recent": "5.23",
|
|
"change_percent": "-36.5%"
|
|
}
|
|
],
|
|
"campaigns": [
|
|
{
|
|
"campaign_id": "21260050298",
|
|
"campaign_name": "[PMax] products (catch-all)",
|
|
"status": "ENABLED",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"previous_cost": "637.00 PLN",
|
|
"recent_cost": "625.74 PLN",
|
|
"cost_change": "-1.8%",
|
|
"previous_clicks": "588",
|
|
"recent_clicks": "638",
|
|
"clicks_change": "+8.5%",
|
|
"previous_conversions": "31.56",
|
|
"recent_conversions": "37.99",
|
|
"conversions_change": "+20.4%",
|
|
"previous_roas": "10.27",
|
|
"recent_roas": "6.26",
|
|
"roas_change": "-39.0%"
|
|
},
|
|
{
|
|
"campaign_id": "20561423980",
|
|
"campaign_name": "[DSA] produkty",
|
|
"status": "ENABLED",
|
|
"channel_type": "SEARCH",
|
|
"previous_cost": "291.75 PLN",
|
|
"recent_cost": "283.73 PLN",
|
|
"cost_change": "-2.7%",
|
|
"previous_clicks": "142",
|
|
"recent_clicks": "151",
|
|
"clicks_change": "+6.3%",
|
|
"previous_conversions": "4.00",
|
|
"recent_conversions": "4.00",
|
|
"conversions_change": "+0.0%",
|
|
"previous_roas": "4.26",
|
|
"recent_roas": "3.10",
|
|
"roas_change": "-27.2%"
|
|
},
|
|
{
|
|
"campaign_id": "22926581178",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"previous_cost": "240.74 PLN",
|
|
"recent_cost": "268.54 PLN",
|
|
"cost_change": "+11.5%",
|
|
"previous_clicks": "98",
|
|
"recent_clicks": "122",
|
|
"clicks_change": "+24.5%",
|
|
"previous_conversions": "7.40",
|
|
"recent_conversions": "4.00",
|
|
"conversions_change": "-46.0%",
|
|
"previous_roas": "7.41",
|
|
"recent_roas": "3.41",
|
|
"roas_change": "-54.0%"
|
|
},
|
|
{
|
|
"campaign_id": "19591441631",
|
|
"campaign_name": "[Search] brand",
|
|
"status": "ENABLED",
|
|
"channel_type": "SEARCH",
|
|
"previous_cost": "60.54 PLN",
|
|
"recent_cost": "80.38 PLN",
|
|
"cost_change": "+32.8%",
|
|
"previous_clicks": "87",
|
|
"recent_clicks": "102",
|
|
"clicks_change": "+17.2%",
|
|
"previous_conversions": "3.00",
|
|
"recent_conversions": "4.00",
|
|
"conversions_change": "+33.3%",
|
|
"previous_roas": "9.27",
|
|
"recent_roas": "10.77",
|
|
"roas_change": "+16.2%"
|
|
}
|
|
],
|
|
"anomalies": [
|
|
{
|
|
"campaign_id": "22926581178",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "ENABLED",
|
|
"metric": "ROAS",
|
|
"severity": "wysokie",
|
|
"previous_value": "7.41",
|
|
"recent_value": "3.41",
|
|
"change_percent": "-54.0%",
|
|
"reason": "ROAS spadl przy istotnym koszcie bazowym",
|
|
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
|
|
}
|
|
],
|
|
"scope": [
|
|
{
|
|
"area": "Okres porownania",
|
|
"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
|
|
},
|
|
{
|
|
"area": "Metryki kampanii",
|
|
"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
|
|
},
|
|
{
|
|
"area": "Nagly spadek",
|
|
"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
|
|
},
|
|
{
|
|
"area": "Nagly wzrost",
|
|
"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
|
|
},
|
|
{
|
|
"area": "Priorytet reakcji",
|
|
"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
|
|
}
|
|
],
|
|
"out_of_scope": [
|
|
"zmiany budzetow i ocena pacingu budzetu",
|
|
"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
|
|
"analiza zapytan uzytkownikow oraz wykluczen",
|
|
"analiza reklam RSA, zasobow i kreacji",
|
|
"wdrazanie zmian na koncie Google Ads"
|
|
],
|
|
"knowledge_rules": [],
|
|
"warnings": [
|
|
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
|
|
],
|
|
"changes": []
|
|
} |