273 lines
8.4 KiB
JSON
273 lines
8.4 KiB
JSON
{
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"created_at": "2026-05-14T22:11:59+02:00",
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"client": "ibra-makeup.pl",
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"task": "check_account_anomalies",
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"task_name": "Sprawdzenie anomalii konta",
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"currency_code": "PLN",
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"recent_period": {
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"label": "ostatnie 7 zakonczonych dni",
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"start": "2026-05-07",
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"end": "2026-05-13"
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},
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"previous_period": {
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"label": "poprzednie 7 dni",
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"start": "2026-04-30",
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"end": "2026-05-06"
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},
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"account_summary": [
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{
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"metric": "Koszt",
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"previous": "1646.67 PLN",
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"recent": "1754.89 PLN",
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"change_percent": "+6.6%"
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},
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{
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"metric": "Klikniecia",
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"previous": "873",
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"recent": "851",
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"change_percent": "-2.5%"
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},
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{
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"metric": "Wyswietlenia",
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"previous": "32042",
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"recent": "36462",
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"change_percent": "+13.8%"
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},
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{
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"metric": "Konwersje",
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"previous": "116.05",
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"recent": "95.97",
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"change_percent": "-17.3%"
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},
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{
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"metric": "Wartosc konwersji",
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"previous": "15765.14 PLN",
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"recent": "12512.42 PLN",
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"change_percent": "-20.6%"
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},
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{
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"metric": "CTR",
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"previous": "2.7%",
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"recent": "2.3%",
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"change_percent": "-14.3%"
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},
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{
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"metric": "Sredni CPC",
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"previous": "1.89 PLN",
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"recent": "2.06 PLN",
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"change_percent": "+9.3%"
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},
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{
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"metric": "ROAS",
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"previous": "9.57",
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"recent": "7.13",
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"change_percent": "-25.5%"
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}
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],
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"campaigns": [
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{
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"campaign_id": "20776680369",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"previous_cost": "764.33 PLN",
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"recent_cost": "953.69 PLN",
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"cost_change": "+24.8%",
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"previous_clicks": "476",
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"recent_clicks": "468",
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"clicks_change": "-1.7%",
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"previous_conversions": "66.50",
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"recent_conversions": "52.70",
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"conversions_change": "-20.8%",
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"previous_roas": "11.10",
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"recent_roas": "6.79",
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"roas_change": "-38.8%"
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},
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{
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"campaign_id": "21071199249",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"previous_cost": "539.34 PLN",
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"recent_cost": "523.16 PLN",
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"cost_change": "-3.0%",
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"previous_clicks": "304",
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"recent_clicks": "295",
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"clicks_change": "-3.0%",
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"previous_conversions": "43.38",
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"recent_conversions": "32.40",
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"conversions_change": "-25.3%",
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"previous_roas": "11.99",
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"recent_roas": "9.68",
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"roas_change": "-19.3%"
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},
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{
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"campaign_id": "23731923052",
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"campaign_name": "[DG] YouTube Shorts",
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"status": "ENABLED",
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"channel_type": "DEMAND_GEN",
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"previous_cost": "139.84 PLN",
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"recent_cost": "141.97 PLN",
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"cost_change": "+1.5%",
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"previous_clicks": "50",
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"recent_clicks": "42",
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"clicks_change": "-16.0%",
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"previous_conversions": "1.17",
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"recent_conversions": "0.95",
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"conversions_change": "-18.4%",
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"previous_roas": "1.71",
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"recent_roas": "0.65",
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"roas_change": "-62.0%"
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},
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{
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"campaign_id": "23790879566",
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"campaign_name": "[PLA_CL1] rzesy",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "150.23 PLN",
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"recent_cost": "136.07 PLN",
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"cost_change": "-9.4%",
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"previous_clicks": "34",
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"recent_clicks": "46",
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"clicks_change": "+35.3%",
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"previous_conversions": "4.00",
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"recent_conversions": "9.91",
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"conversions_change": "+147.8%",
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"previous_roas": "3.41",
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"recent_roas": "6.48",
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"roas_change": "+90.0%"
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},
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{
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"campaign_id": "23785538808",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "52.93 PLN",
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"recent_cost": "0.00 PLN",
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"cost_change": "-100.0%",
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"previous_clicks": "9",
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"recent_clicks": "0",
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"clicks_change": "-100.0%",
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"previous_conversions": "1.00",
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"recent_conversions": "0.00",
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"conversions_change": "-100.0%",
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"previous_roas": "1.22",
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"recent_roas": "0.00",
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"roas_change": "-100.0%"
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}
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],
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"anomalies": [
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{
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"campaign_id": "23731923052",
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"campaign_name": "[DG] YouTube Shorts",
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"channel_type": "DEMAND_GEN",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "1.71",
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"recent_value": "0.65",
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"change_percent": "-62.0%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "23731923052",
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"campaign_name": "[DG] YouTube Shorts",
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"channel_type": "DEMAND_GEN",
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"status": "ENABLED",
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"metric": "wartosc konwersji",
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"severity": "wysokie",
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"previous_value": "239.48 PLN",
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"recent_value": "92.05 PLN",
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"change_percent": "-61.6%",
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"reason": "wartosc konwersji spadla o co najmniej polowe",
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"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
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},
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{
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"campaign_id": "23785538808",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "1.22",
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"recent_value": "0.00",
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"change_percent": "-100.0%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "23785538808",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "koszt",
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"severity": "wysokie",
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"previous_value": "52.93 PLN",
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"recent_value": "0.00 PLN",
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"change_percent": "-100.0%",
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"reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach",
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"recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany"
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},
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{
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"campaign_id": "23785538808",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "koszt",
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"severity": "srednie",
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"previous_value": "52.93 PLN",
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"recent_value": "0.00 PLN",
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"change_percent": "-100.0%",
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"reason": "koszt spadl o co najmniej polowe tydzien do tygodnia",
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"recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu"
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},
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{
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"campaign_id": "23790879566",
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"campaign_name": "[PLA_CL1] rzesy",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "konwersje",
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"severity": "niskie",
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"previous_value": "4.00",
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"recent_value": "9.91",
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"change_percent": "+147.8%",
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"reason": "konwersje wzrosly bardzo mocno tydzien do tygodnia",
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"recommendation": "sprawdz, czy wzrost jest rzeczywisty i czy nie zmienil sie pomiar"
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}
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],
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"scope": [
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{
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"area": "Okres porownania",
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"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
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},
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{
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"area": "Metryki kampanii",
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"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
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},
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{
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"area": "Nagly spadek",
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"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
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},
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{
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"area": "Nagly wzrost",
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"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
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},
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{
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"area": "Priorytet reakcji",
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"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
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}
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],
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"out_of_scope": [
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"zmiany budzetow i ocena pacingu budzetu",
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"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
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"analiza zapytan uzytkownikow oraz wykluczen",
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"analiza reklam RSA, zasobow i kreacji",
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"wdrazanie zmian na koncie Google Ads"
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |