419 lines
25 KiB
PHP
419 lines
25 KiB
PHP
<?php
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/**
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* Google Analytics & Google Tag Manager Event Definitions
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*
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* This file contains event definitions for Google Analytics 4 and Google Tag Manager.
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* Used by both legacy UI and EST (Event Setup Tool).
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*
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* Events are grouped by category for better organization.
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*
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* @package PixelYourSite
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*/
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namespace PixelYourSite;
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if ( ! defined( 'ABSPATH' ) ) {
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exit; // Exit if accessed directly.
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}
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return array(
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'Custom Event' => array( 'CustomEvent' => array() ),
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'All Properties' => array(
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"conversion" => array(),
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"earn_virtual_currency" => array(
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['name' => 'virtual_currency_name', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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"join_group" => array(
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['name' => 'group_id', 'input_type' => 'string', 'required' => true]
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),
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"login" => array(
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['name' => 'method', 'input_type' => 'string', 'required' => false]
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),
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"purchase" => array(
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['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
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['name' => 'shipping', 'input_type' => 'float', 'required' => false],
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['name' => 'tax', 'input_type' => 'float', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false]
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),
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"refund" => array(
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['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => false],
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['name' => 'shipping', 'input_type' => 'float', 'required' => false],
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['name' => 'tax', 'input_type' => 'float', 'required' => false],
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['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => false]
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),
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"search" => array(
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['name' => 'search_term', 'input_type' => 'string', 'required' => true]
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),
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"select_content" => array(
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['name' => 'content_type', 'input_type' => 'string', 'required' => false],
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['name' => 'item_id', 'input_type' => 'string', 'required' => false]
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),
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"share" => array(
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['name' => 'content_type', 'input_type' => 'string', 'required' => false],
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['name' => 'item_id', 'input_type' => 'string', 'required' => false]
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),
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"sign_up" => array(
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['name' => 'method', 'input_type' => 'string', 'required' => false]
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),
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"spend_virtual_currency" => array(
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['name' => 'item_name', 'input_type' => 'string', 'required' => true],
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['name' => 'virtual_currency_name', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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"tutorial_begin" => array(),
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"tutorial_complete" => array(),
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),
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"Games" => array(
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'earn_virtual_currency' => array(
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['name' => 'virtual_currency_name', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'join_group' => array(
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['name' => 'group_id', 'input_type' => 'string', 'required' => true]
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),
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'level_end' => array(
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['name' => 'level_name', 'input_type' => 'string', 'required' => true],
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['name' => 'success', 'input_type' => 'bool', 'required' => false]
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),
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'level_start' => array(
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['name' => 'level_name', 'input_type' => 'string', 'required' => true]
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),
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'level_up' => array(
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['name' => 'character', 'input_type' => 'string', 'required' => false],
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['name' => 'level', 'input_type' => 'int', 'required' => true]
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),
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'post_score' => array(
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['name' => 'character', 'input_type' => 'string', 'required' => false],
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['name' => 'level', 'input_type' => 'int', 'required' => false],
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['name' => 'score', 'input_type' => 'int', 'required' => true]
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),
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'select_content' => array(
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['name' => 'content_type', 'input_type' => 'string', 'required' => false],
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['name' => 'item_id', 'input_type' => 'int', 'required' => false]
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),
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'spend_virtual_currency' => array(
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['name' => 'item_name', 'input_type' => 'string', 'required' => true],
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['name' => 'virtual_currency_name', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'tutorial_begin' => array(),
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'tutorial_complete' => array(),
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'unlock_achievement' => array(
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['name' => 'achievement_id', 'input_type' => 'string', 'required' => true]
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),
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),
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'Jobs, Education, Local Deals, Real Estate' => array(
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'add_payment_info' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'payment_type', 'input_type' => 'string', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_shipping_info' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'shipping_tier', 'input_type' => 'string', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_to_cart' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_to_wishlist' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'begin_checkout' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'purchase' => array(
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['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'shipping', 'input_type' => 'float', 'required' => false],
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['name' => 'tax', 'input_type' => 'float', 'required' => false],
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['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'refund' => array(
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['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => false],
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['name' => 'shipping', 'input_type' => 'float', 'required' => false],
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['name' => 'tax', 'input_type' => 'float', 'required' => false],
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['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => false]
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),
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'remove_from_cart' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'select_item' => array(
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['name' => 'item_list_id', 'input_type' => 'string', 'required' => false],
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['name' => 'item_list_name', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true]
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),
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'select_promotion' => array(
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['name' => 'creative_name', 'input_type' => 'string', 'required' => false],
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['name' => 'creative_slot', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'location_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_name', 'input_type' => 'string', 'required' => false]
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),
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'view_cart' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'view_item' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'view_item_list' => array(
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'item_list_id', 'input_type' => 'string', 'required' => false],
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['name' => 'item_list_name', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true]
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),
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'view_promotion' => array(
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['name' => 'creative_name', 'input_type' => 'string', 'required' => false],
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['name' => 'creative_slot', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'location_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_name', 'input_type' => 'string', 'required' => false]
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),
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),
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'Retail/Ecommerce' => array(
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'add_payment_info' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'payment_type', 'input_type' => 'string', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_shipping_info' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'shipping_tier', 'input_type' => 'string', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_to_cart' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_to_wishlist' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'begin_checkout' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'generate_lead' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => false],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => false]
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),
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'purchase' => array(
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['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'shipping', 'input_type' => 'float', 'required' => false],
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['name' => 'tax', 'input_type' => 'float', 'required' => false],
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['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'refund' => array(
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['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => false],
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['name' => 'shipping', 'input_type' => 'float', 'required' => false],
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['name' => 'tax', 'input_type' => 'float', 'required' => false],
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['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => false]
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),
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'remove_from_cart' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'select_item' => array(
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['name' => 'item_list_id', 'input_type' => 'string', 'required' => false],
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['name' => 'item_list_name', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true]
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),
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'select_promotion' => array(
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['name' => 'creative_name', 'input_type' => 'string', 'required' => false],
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['name' => 'creative_slot', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'location_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_name', 'input_type' => 'string', 'required' => false]
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),
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'view_cart' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'view_item' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'view_item_list' => array(
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'item_list_id', 'input_type' => 'string', 'required' => false],
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['name' => 'item_list_name', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true]
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),
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'view_promotion' => array(
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['name' => 'creative_name', 'input_type' => 'string', 'required' => false],
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['name' => 'creative_slot', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'location_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_id', 'input_type' => 'string', 'required' => false],
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['name' => 'promotion_name', 'input_type' => 'string', 'required' => false]
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),
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),
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'Travel (Hotel/Air)' => array(
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'add_payment_info' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'payment_type', 'input_type' => 'string', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_shipping_info' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'shipping_tier', 'input_type' => 'string', 'required' => false],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_to_cart' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'add_to_wishlist' => array(
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
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['name' => 'items', 'input_type' => 'array', 'required' => true],
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['name' => 'value', 'input_type' => 'float', 'required' => true]
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),
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'begin_checkout' => array(
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['name' => 'coupon', 'input_type' => 'string', 'required' => false],
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['name' => 'currency', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true],
|
|
['name' => 'value', 'input_type' => 'float', 'required' => true]
|
|
),
|
|
'generate_lead' => array(
|
|
['name' => 'currency', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'value', 'input_type' => 'float', 'required' => false]
|
|
),
|
|
'purchase' => array(
|
|
['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'coupon', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'currency', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true],
|
|
['name' => 'shipping', 'input_type' => 'float', 'required' => false],
|
|
['name' => 'tax', 'input_type' => 'float', 'required' => false],
|
|
['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'value', 'input_type' => 'float', 'required' => true]
|
|
),
|
|
'refund' => array(
|
|
['name' => 'affiliation', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'coupon', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'currency', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => false],
|
|
['name' => 'shipping', 'input_type' => 'float', 'required' => false],
|
|
['name' => 'tax', 'input_type' => 'float', 'required' => false],
|
|
['name' => 'transaction_id', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'value', 'input_type' => 'float', 'required' => false]
|
|
),
|
|
'remove_from_cart' => array(
|
|
['name' => 'currency', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true],
|
|
['name' => 'value', 'input_type' => 'float', 'required' => true]
|
|
),
|
|
'select_item' => array(
|
|
['name' => 'item_list_id', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'item_list_name', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true]
|
|
),
|
|
'select_promotion' => array(
|
|
['name' => 'creative_name', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'creative_slot', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true],
|
|
['name' => 'location_id', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'promotion_id', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'promotion_name', 'input_type' => 'string', 'required' => false]
|
|
),
|
|
'view_cart' => array(
|
|
['name' => 'currency', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true],
|
|
['name' => 'value', 'input_type' => 'float', 'required' => true]
|
|
),
|
|
'view_item' => array(
|
|
['name' => 'currency', 'input_type' => 'string', 'required' => true],
|
|
['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true],
|
|
['name' => 'value', 'input_type' => 'float', 'required' => true]
|
|
),
|
|
'view_item_list' => array(
|
|
['name' => 'google_business_vertical', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'item_list_id', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'item_list_name', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true]
|
|
),
|
|
'view_promotion' => array(
|
|
['name' => 'creative_name', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'creative_slot', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'items', 'input_type' => 'array', 'required' => true],
|
|
['name' => 'location_id', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'promotion_id', 'input_type' => 'string', 'required' => false],
|
|
['name' => 'promotion_name', 'input_type' => 'string', 'required' => false]
|
|
),
|
|
),
|
|
);
|
|
|